{"id":11360,"date":"2023-03-30T09:00:44","date_gmt":"2023-03-30T06:00:44","guid":{"rendered":"https:\/\/www.kaspersky.com.tr\/blog\/?p=11360"},"modified":"2023-03-28T00:19:11","modified_gmt":"2023-03-27T21:19:11","slug":"web-beacons-explained-and-how-to-stop-them","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/web-beacons-explained-and-how-to-stop-them\/11360\/","title":{"rendered":"Sizi internette kim takip ediyor ve nas\u0131l"},"content":{"rendered":"<p>Bir al\u0131\u015fveri\u015f merkezine giriyorsunuz ve mekanda bir yabanc\u0131 sizi durmaks\u0131z\u0131n takip ediyor. Hangi ma\u011fazalara girdi\u011finizi ayr\u0131nt\u0131lar\u0131yla not ediyor. Bir promosyon bro\u015f\u00fcr\u00fc al\u0131rsan\u0131z onu yeterince yak\u0131ndan okuyup okumad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rmek i\u00e7in omzunuzun \u00fczerinden bakmaya \u00e7al\u0131\u015f\u0131yor. Siz bir ma\u011fazadayken her bir reyonda ge\u00e7irdi\u011finiz tam zaman\u0131 \u00f6l\u00e7mek i\u00e7in kronometre kullan\u0131yor. Abs\u00fcrt ve i\u011fren\u00e7 g\u00f6r\u00fcn\u00fcyor de\u011fil mi? Ne yaz\u0131k ki, b\u00fcy\u00fck bir web sitesine her girdi\u011finizde, \u00e7evrimi\u00e7i ma\u011fazalar\u0131n ya da hizmetlerin e-postalar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcledi\u011finizde veya resmi mobil uygulamalar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131z her seferinde tam da bu oluyor. Kronometreli ki\u015fi, neredeyse her web sitesine, uygulamaya ve e-posta kampanyas\u0131na ba\u011flanan analitik sistemidir.<\/p>\n<p>Neden \u015firketlerin bu verilere ihtiyac\u0131 var? Birka\u00e7 sebebi var:<\/p>\n<ul>\n<li>Tercihlerinizi daha iyi bilmek ve almaya daha yatk\u0131n olaca\u011f\u0131n\u0131z \u00fcr\u00fcn ve hizmetler \u00f6nermek i\u00e7in. Bir bisiklet\u00e7i web sitesini ziyaret ettikten sonra iki ay kadar sizi izleyerek rahats\u0131z edici bisiklet reklamlar\u0131 g\u00f6nderenler i\u015fte bunlar.<\/li>\n<li>Web sitelerine ve e-posta mesajlar\u0131na daha etkili metinler ve resimler eklemek i\u00e7in. \u015eirketler \u00e7e\u015fitli man\u015fet, ba\u015fl\u0131k ve afi\u015f se\u00e7eneklerini test ederek m\u00fc\u015fterilerin daha fazla odakland\u0131\u011f\u0131 se\u00e7enekleri se\u00e7er.<\/li>\n<li>Bir mobil uygulama ya da web sitesinin en pop\u00fcler b\u00f6l\u00fcmlerini ve bunlarla nas\u0131l etkile\u015fime ge\u00e7ti\u011finizi tespit etmek i\u00e7in.<\/li>\n<li>Yeni \u00fcr\u00fcnleri, hizmetleri ve \u00f6zellikleri test etmek i\u00e7in.<\/li>\n<li>Kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve tercih verilerini ba\u015fka \u015firketlere satmak i\u00e7in.<\/li>\n<\/ul>\n<p><a target=\"_blank\" href=\"https:\/\/securelist.com\/web-beacons-on-websites-and-in-email\/108632\/\" rel=\"noopener\">Detayl\u0131 bir Securelist payla\u015f\u0131m\u0131nda<\/a>, en yo\u011fun \u201ccasuslar\u201d hakk\u0131ndaki istatistikleri inceledik: Google, Microsoft ve Amazon: Verilerinize kar\u015f\u0131 a\u00e7\u0131k ara en i\u015ftahl\u0131 olanlar.<\/p>\n<h2>Web i\u015faret\u00e7ileri ve casus pikseller nas\u0131l \u00e7al\u0131\u015f\u0131r<\/h2>\n<p>Yukar\u0131da tarif edilen izleme faaliyetleri takip pikselleri ya da casus pikseller olarak da bilinen web i\u015faret\u00e7ilerine dayal\u0131d\u0131r. En pop\u00fcler takip tekni\u011fi bir e-postaya, uygulamaya ya da web sayfas\u0131na 1\u00d71 ve hatta 0x0 piksel \u00f6l\u00e7\u00fclerinde minik bir resim (pratikte g\u00f6r\u00fcnmez olacak kadar minik) yerle\u015ftirmektir. Ekran\u0131n\u0131zda bilgi g\u00f6r\u00fcnt\u00fclendi\u011finde e-posta istemciniz ya da taray\u0131c\u0131n\u0131z sunucunun kaydetti\u011fi bilgilerinizi aktararak sunucudan resmi indirmeyi talep eder. Bu bilgiler \u015funlard\u0131r: zaman, kullan\u0131lan cihaz, i\u015fletim sistemi, taray\u0131c\u0131 t\u00fcr\u00fc ve pikselin indirildi\u011fi sayfa. \u0130\u015faret\u00e7iyi i\u015fleten taraf\u0131n sizin e-postay\u0131 ya da web sayfas\u0131n\u0131 a\u00e7t\u0131\u011f\u0131n\u0131z\u0131 ve nas\u0131l a\u00e7t\u0131\u011f\u0131n\u0131z\u0131 \u00f6\u011frenme \u015fekli budur. Web sitesinde, \u00e7ok daha detayl\u0131 bilgiler de toplayabilen ufak bir kod par\u00e7as\u0131 (JavaScript) da pikseller yerine s\u0131k\u00e7a kullan\u0131l\u0131r. Her iki \u015fekilde de, izleyici e-posta mesaj\u0131nda ya da web sitesinde hi\u00e7bir \u015fekilde g\u00f6r\u00fcnmez: Onu g\u00f6rmeniz m\u00fcmk\u00fcn de\u011fildir. Ancak, her sayfaya veya uygulamaya yerle\u015ftirilen bu t\u00fcr i\u015faret\u00e7iler, sizin navigasyon rotan\u0131z\u0131 ve o rotan\u0131n her bir a\u015famas\u0131nda harcad\u0131\u011f\u0131n\u0131z zaman\u0131 izleyerek \u201csizi takip etmeyi\u201d m\u00fcmk\u00fcn k\u0131lar.<\/p>\n<h2>Siber su\u00e7lular ve web i\u015faret\u00e7ileri<\/h2>\n<p>Web i\u015faret\u00e7ilerini sadece pazarlama ajanslar\u0131 ve teknoloji \u015firketleri kullanmaz: Siber su\u00e7lular da bu yola ba\u015fvurur. Web i\u015faret\u00e7ileri, <a target=\"_blank\" href=\"https:\/\/www.kaspersky.com.tr\/blog\/tracking-pixel-bec\/8811\/\" rel=\"noopener\">hedefli e-posta sald\u0131r\u0131lar\u0131 i\u00e7in \u00f6n ke\u015fif y\u00fcr\u00fctmenin<\/a> (kimlik av\u0131, i\u015fletme e-postas\u0131 sald\u0131r\u0131s\u0131) kolay bir yoludur. Bu sayede siber su\u00e7lular sald\u0131r\u0131 i\u00e7in en iyi zaman\u0131 se\u00e7mek \u00fczere kurbanlar\u0131n\u0131n e-postalar\u0131n\u0131 ne zaman kontrol etti\u011fini (ya da etmedi\u011fini) bulur: Kullan\u0131c\u0131 \u00e7evrimd\u0131\u015f\u0131yken kullan\u0131c\u0131 hesaplar\u0131n\u0131 ele ge\u00e7irmek ya da onlar ad\u0131na sahte e-postalar g\u00f6ndermek daha kolayd\u0131r.<\/p>\n<p>Bir korsan sald\u0131r\u0131s\u0131ndan \u00f6nce davran\u0131\u015flar ve ilgi alan\u0131 verileri gibi kullan\u0131c\u0131 bilgileri s\u0131zd\u0131r\u0131labilir. <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.business-standard.com\/article\/companies\/email-marketing-leader-mailchimp-hacked-customers-data-compromised-123011900384_1.html\">Mailchimp<\/a>, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.bleepingcomputer.com\/news\/security\/email-marketing-firm-hacked-to-steal-crypto-focused-mailing-lists\/\">Klaviyo<\/a> veya <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/shiftcrypto.ch\/blog\/data-breach-of-marketing-platform-activecampaign\/\">ActiveCampaign<\/a> gibi pazar liderleri bile bazen bu t\u00fcr s\u0131zd\u0131rmalar ya\u015famaktad\u0131r. \u00c7al\u0131nan bilgiler \u00e7e\u015fitli k\u00f6t\u00fc ama\u00e7larla kullan\u0131labilir. \u00d6rne\u011fin, Klaviyo\u2019ya sald\u0131ran korsanlar kripto para birimine yat\u0131r\u0131mla ilgilenen kullan\u0131c\u0131 listelerini \u00e7alm\u0131\u015flard\u0131. Uzman bir kimlik av\u0131 takti\u011fi de bu \u015fekilde bu kitleyi hedef almak ve kripto al\u0131\u015fveri\u015flerinde onlar\u0131 doland\u0131rmak i\u00e7in kullan\u0131labilir.<\/p>\n<h2>Kendinizi izlenmekten korumak<\/h2>\n<p>S\u0131z\u0131nt\u0131lar\u0131 ve korsanl\u0131klar\u0131 kontrol edemeyiz fakat teknoloji devlerinin sunucular\u0131n\u0131n hakk\u0131m\u0131zda olabildi\u011fince az veri toplamas\u0131n\u0131 sa\u011flayabiliriz. A\u015fa\u011f\u0131daki ipu\u00e7lar\u0131 ayr\u0131 ayr\u0131 ya da topluca kullan\u0131labilir:<\/p>\n<ol>\n<li><strong>E-postalara resimlerin otomatik olarak y\u00fcklenmesini engelleyin.<\/strong> Telefonunuza, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/support.microsoft.com\/tr-tr\/office\/e-posta-iletilerinde-resimlerin-otomatik-olarak-indirilmesini-engelleme-veya-engellemeyi-kald%C4%B1rma-15e08854-6808-49b1-9a0a-50b81f2d617a\">bilgisayar\u0131n\u0131za<\/a> ya da <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/support.google.com\/mail\/answer\/145919?hl=tr\">web tabanl\u0131 bir istemciye<\/a> e-posta kurarken otomatik resim g\u00f6r\u00fcnt\u00fclemeyi engelleyen ayar\u0131 etkinle\u015ftirin. Pek \u00e7ok e-posta resimler olmadan da tam i\u015flevini yerine getirir. Bir\u00e7ok e-posta istemcisi e-posta g\u00f6vdesinin hemen \u00fcst\u00fcne \u201cresimleri g\u00f6ster\u201d d\u00fc\u011fmesi koyarak ger\u00e7ekten ihtiyac\u0131n\u0131z varsa tek t\u0131kla resimleri y\u00fcklemenizi sa\u011flar.<\/li>\n<li><strong>Web izleyicilerini engelleyin. <\/strong>Pek \u00e7ok web i\u015faret\u00e7isinin y\u00fcklenmesi engellenebilir. <a href=\"https:\/\/www.kaspersky.com.tr\/premium?icid=tr_bb2023-kdplacehd_acq_ona_smm__onl_b2c_kdaily_lnk_sm-team___kprem___\" target=\"_blank\" rel=\"noopener\">Kaspersky g\u00fcvenlik \u00fcr\u00fcnlerinde<\/a> <em>\u00d6zel taray\u0131c\u0131<\/em> ayarlar\u0131 bulabilirsiniz. Firefox taray\u0131c\u0131s\u0131, <em>Geli\u015fmi\u015f \u0130zlenme Korumas\u0131n\u0131<\/em> etkinle\u015ftirmenize ve ayarlaman\u0131za olanak tan\u0131r. Chrome, Firefox ve Safari\u2019nin resmi olarak tavsiye edilen kataloglar\u0131nda uzman gizlilik eklentileri mevcuttur. Arama kutusuna <em>gizlilik<\/em> veya izlenme<em> korumas\u0131<\/em> terimlerini girerek bunlar\u0131 bulabilirsiniz.<\/li>\n<li><strong>\u0130nternet ba\u011flant\u0131n\u0131z\u0131 koruyun. <\/strong>\u0130zlenme korumas\u0131, i\u015fletim sistemi ve ev y\u00f6nlendirici seviyesinde iyi \u00e7al\u0131\u015f\u0131r. Y\u00f6nlendiricinizde web i\u015faret\u00e7ilerini engellerseniz sadece e-postan\u0131zda ve web sayfalar\u0131nda de\u011fil uygulamalarda ve hatta ak\u0131ll\u0131 TV\u2019nizde bile \u00e7al\u0131\u015fmay\u0131 durduracaklard\u0131r. Bunu yapmak i\u00e7in i\u015fletim sisteminde ya da y\u00f6nlendirici ayarlar\u0131nda <a target=\"_blank\" href=\"https:\/\/www.kaspersky.com\/blog\/secure-dns-private-dns-benefits\/47209\/\" rel=\"noopener nofollow\">Secure DNS\u2019yi etkinle\u015ftirmenizi<\/a> ve <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/blahdns.com\/\">izleyicileri engelleyen bir DNA sunucusu<\/a> belirlemenizi \u00f6neririz. Bir VPN ba\u011flant\u0131s\u0131 da bazen izlenme korumas\u0131 sa\u011flayabilir. Bu sizin i\u00e7in daha kullan\u0131\u015fl\u0131 bir se\u00e7enekse VPN sa\u011flay\u0131c\u0131n\u0131z\u0131n bir izleyici engelleme hizmeti \u00f6nerdi\u011finden emin olun.<\/li>\n<\/ol>\n<input type=\"hidden\" class=\"category_for_banner\" value=\"premium-generic\">\n","protected":false},"excerpt":{"rendered":"<p>Web i\u015faret\u00e7ileri ve casus pikseller nedir, k\u00f6t\u00fc taraflar\u0131 nelerdir ve nas\u0131l devre d\u0131\u015f\u0131 b\u0131rak\u0131l\u0131r?<\/p>\n","protected":false},"author":398,"featured_media":11361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[995],"tags":[500,791,919,878],"class_list":{"0":"post-11360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-gizlilik","9":"tag-reklam","10":"tag-takip","11":"tag-teknoloji"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/web-beacons-explained-and-how-to-stop-them\/11360\/"},{"hreflang":"en-in","url":"https:\/\/www.kaspersky.co.in\/blog\/web-beacons-explained-and-how-to-stop-them\/25253\/"},{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/web-beacons-explained-and-how-to-stop-them\/20737\/"},{"hreflang":"ar","url":"https:\/\/me.kaspersky.com\/blog\/web-beacons-explained-and-how-to-stop-them\/10582\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/web-beacons-explained-and-how-to-stop-them\/27910\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/web-beacons-explained-and-how-to-stop-them\/25578\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/web-beacons-explained-and-how-to-stop-them\/26026\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/web-beacons-explained-and-how-to-stop-them\/28472\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/web-beacons-explained-and-how-to-stop-them\/34727\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/web-beacons-explained-and-how-to-stop-them\/47281\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/web-beacons-explained-and-how-to-stop-them\/20213\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/web-beacons-explained-and-how-to-stop-them\/20842\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/web-beacons-explained-and-how-to-stop-them\/29844\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/web-beacons-explained-and-how-to-stop-them\/33309\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/web-beacons-explained-and-how-to-stop-them\/25885\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/web-beacons-explained-and-how-to-stop-them\/31607\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/web-beacons-explained-and-how-to-stop-them\/31322\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/gizlilik\/","name":"Gizlilik"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/398"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=11360"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11360\/revisions"}],"predecessor-version":[{"id":11363,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11360\/revisions\/11363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/11361"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=11360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=11360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=11360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}