{"id":1614,"date":"2015-03-30T16:21:02","date_gmt":"2015-03-30T20:21:02","guid":{"rendered":"http:\/\/www.kaspersky.com.tr\/blog\/?p=1614"},"modified":"2019-11-15T15:03:36","modified_gmt":"2019-11-15T12:03:36","slug":"facebook-messenger-hepsine-hukmedecek-yeni-platform","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/facebook-messenger-hepsine-hukmedecek-yeni-platform\/1614\/","title":{"rendered":"Facebook Messenger: Hepsine H\u00fckmedecek Yeni Platform"},"content":{"rendered":"<p><a href=\"http:\/\/www.nielsen.com\/content\/dam\/corporate\/us\/en\/reports-downloads\/2014%20Reports\/the-digital-consumer-report-feb-2014.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Nielsen\u2019in mobil teknoloji ile ilgili ge\u00e7en y\u0131la ait raporuna <\/a>g\u00f6re geli\u015fen pek \u00e7ok pazarda ortak bir \u00f6zellik bulunuyor: Kullan\u0131c\u0131lar\u0131n Sosyal Medya ve Mesajla\u015fma kategorilerindeki aktivitelerinde %40 art\u0131\u015f var. Ayn\u0131 rapordaki verilere g\u00f6re, kullan\u0131c\u0131lar taray\u0131c\u0131 \u00fczerinden \u00e7al\u0131\u015fan uygulamalar\u0131 daha fazla tercih ediyor. Ortalama bir Facebook kullan\u0131c\u0131s\u0131 Mark Z.\u2019nin dahiyane bulu\u015funa uygulamalar arac\u0131l\u0131\u011f\u0131 ile art\u0131k 10 kat daha fazla eri\u015fiyor.\u00a0<\/p>\n<p>Bu arada, 4\/5 ayd\u0131r aktif Facebook kullan\u0131c\u0131lar\u0131n\u0131n genelde mobil ortamda olmas\u0131 da b\u00fcy\u00fck resmi ortaya \u00e7\u0131kar\u0131yor. Yani evet, ne kadar nefret ederseniz edin Facebook Messenger \u015firketin en \u00f6nemli uygulamas\u0131. D\u00fcn, i\u015fte bu uygulamaya, mobil pazar\u0131 alt \u00fcst edecek \u00f6nemli bir g\u00fcncelleme geldi. Zuckerberg d\u00fczinelerce pop\u00fcler uygulaman\u0131n Facebook Messenger ile \u00e7al\u0131\u015fmas\u0131na resmi olarak izin verdi. 700 milyon aktif kullan\u0131c\u0131 art\u0131k \u2013 belki de en \u00e7ok kulland\u0131klar\u0131 \u2013 uygulamay\u0131 terk etmeden sohbetlerine resimler, videolar ekleyebilecek ve hatta al\u0131\u015fveri\u015f edebilecek. Kazan\u00e7 potansiyeli ak\u0131l almaz derece b\u00fcy\u00fck.<a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2015\/03\/06014520\/facebook-f8-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1616\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2015\/03\/06014520\/facebook-f8-2015.jpg\" alt=\"facebook-f8-2015\" width=\"640\" height=\"479\"><\/a><\/p>\n<p style=\"text-align: center\">Mark Zuckerberg, Facebook F8 2015<\/p>\n<p>Bu senaryoda Asya d\u00fcnyan\u0131n geri kalan\u0131ndan kilometrelerce ilerde: Bu b\u00f6lgedeki t\u00fcm pop\u00fcler mesajla\u015fma platformlar\u0131 taksi \u00e7a\u011f\u0131rma, online al\u0131\u015fveri\u015f, \u00f6demeler, video izleme vb. gibi zengin i\u00e7erikler sunuyor. E\u011fer d\u00fcn ger\u00e7ekle\u015fen Facebook f8 a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 devrimsel bulduysan\u0131z, Asya b\u00f6lgesindeki WeChat uygulamas\u0131na g\u00f6z atmal\u0131s\u0131n\u0131z.<\/p>\n<p>Bu \u00f6zellik ile \u00fc\u00e7\u00fcnc\u00fc parti uygulamalar ileride gelmeleri beklenen noktaya ula\u015fm\u0131\u015f oluyorlar: Parmaklar\u0131n ucundaki y\u00fcksek ihtisasa sahip mikro arama motorlar\u0131. B\u00f6ylece, sosyal medya yar\u0131\u015f\u0131n\u0131 kaybetmi\u015f olan Google g\u00fc\u00e7 bir durumda kal\u0131yor. Arad\u0131\u011f\u0131n\u0131z\u0131 bulmak daha sonra bunu kopyalay\u0131p yap\u0131\u015ft\u0131rmak i\u00e7in uygulamalar aras\u0131nda ge\u00e7i\u015f yapmak kullan\u0131m a\u00e7\u0131s\u0131ndan hi\u00e7 uygun de\u011fil.<\/p>\n<p>Bu durum sars\u0131c\u0131 miktarda paran\u0131n platform ba\u011f\u0131ms\u0131z bir \u015fekilde Google\u2019dan ge\u00e7mesine neden olacakt\u0131r.<\/p>\n<p>Sa\u011fl\u0131kl\u0131 bir rekabet olu\u015fursa bu durum kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan iyi bir haber asl\u0131nda. Bu sayede yeni bir telefon, telefon hatt\u0131 ve elektrik paras\u0131 \u00f6demeye gerek duymadan \u00fccretsiz ikinci bir mesajla\u015fma uygulamas\u0131n\u0131 telefonlar\u0131na indirebilirler. Bu arada Apple\u2019\u0131n tek yapmas\u0131 gereken, m\u00fc\u015fterilerinin donan\u0131mlar\u0131 konusundaki pazarlama, stil, moda ve teknoloji tutkusunu s\u00fcrd\u00fcrmek olacakt\u0131r.<\/p>\n<blockquote class=\"twitter-pullquote\"><p>#Facebook #Messenger: hepsine h\u00fckmedecek yeni platform<\/p><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fkas.pr%2Fsnc3&amp;text=%23Facebook+%23Messenger%3A+hepsine+h%C3%BCkmedecek+yeni+platform\" class=\"btn btn-twhite\" data-lang=\"en\" data-count=\"0\" target=\"_blank\" rel=\"noopener nofollow\">Tweet<\/a><\/blockquote>\n<p>Uzun y\u0131llard\u0131r kendini be\u011fenmi\u015f bir \u015fekilde tekrar eden eski bir mantra yaz\u0131l\u0131mlar\u0131n d\u00fcnyay\u0131 yiyece\u011fini anlat\u0131rken unutulan bir \u015fey var: bazen de yaz\u0131l\u0131mlar daha d\u00fc\u015f\u00fck seviyedeki yaz\u0131l\u0131mlar\u0131 yutar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen\u2019in mobil teknoloji ile ilgili ge\u00e7en y\u0131la ait raporuna g\u00f6re geli\u015fen pek \u00e7ok pazarda ortak bir \u00f6zellik bulunuyor: Kullan\u0131c\u0131lar\u0131n Sosyal Medya ve Mesajla\u015fma kategorilerindeki aktivitelerinde %40 art\u0131\u015f var. Ayn\u0131 rapordaki<\/p>\n","protected":false},"author":350,"featured_media":1615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1287,1351],"tags":[689,20,690,691,665,693,692,694,695],"class_list":{"0":"post-1614","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-threats","9":"tag-f8","10":"tag-facebook","11":"tag-google-android","12":"tag-mesajlasma-uygulamalari","13":"tag-mobil-cihazlar","14":"tag-mobil-isletim-sistemi","15":"tag-mobile-uygulamalar","16":"tag-platform","17":"tag-zuckerberg"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/facebook-messenger-hepsine-hukmedecek-yeni-platform\/1614\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/f8\/","name":"F8"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=1614"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1614\/revisions"}],"predecessor-version":[{"id":7241,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/1614\/revisions\/7241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/1615"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=1614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=1614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=1614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}