{"id":2682,"date":"2016-12-05T01:37:29","date_gmt":"2016-12-05T06:37:29","guid":{"rendered":"https:\/\/www.kaspersky.com.tr\/blog\/?p=2682"},"modified":"2019-11-15T14:54:49","modified_gmt":"2019-11-15T11:54:49","slug":"social-attachment-survey","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/social-attachment-survey\/2682\/","title":{"rendered":"Sosyal A\u011flara hapsolmak"},"content":{"rendered":"<p>Kaspersky Lab olarak 12 \u00fclkeden 4,831 kullan\u0131c\u0131yla yapt\u0131\u011f\u0131m\u0131z anket sonu\u00e7lar\u0131na g\u00f6re, ankete kat\u0131lan kullan\u0131c\u0131lar\u0131n ezici bir \u00e7o\u011funlu\u011fu (%78) sosyal a\u011flar\u0131 terk etmek istediklerini \u2013 ama yine de burada kald\u0131klar\u0131n\u0131 ortaya \u00e7\u0131kartt\u0131. Kullan\u0131c\u0131lar \u00e7ok farkl\u0131 sebeplerden olay\u0131 sosyal a\u011flar\u0131 b\u0131rakmak istediklerini belirtti, \u00f6rne\u011fin kullan\u0131c\u0131lar\u0131n %39\u2019u \u2018\u00e7ok zaman harc\u0131yorum\u2019 dedi. \u0130nsanlar sosyal a\u011flar\u0131 terketmemelerinin temel sebebi olarak (%62) \u2018arkada\u015flar ve akrabalarla ileti\u015fim halinde kalmak\u2019 oldu\u011funu belirtti.<\/p>\n<p>Bu g\u00f6nderimizde anket sonu\u00e7lar\u0131n\u0131 de\u011ferlendirece\u011fiz.<\/p>\n<p><strong>Temel bulgular<\/strong><\/p>\n<ul>\n<li>Anketimize kat\u0131lan aktif sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n %78\u2019i b\u0131rakmay\u0131 d\u00fc\u015f\u00fcnd\u00fcklerini belirtti<\/li>\n<li>B\u0131rakmak istemelerinin iki temel sebebi vard\u0131;<br>\n<strong>1 \u2013<\/strong> Zaman harcamaktan yorulmu\u015flar (%39)<br>\n<strong>2 \u2013<\/strong> Teknoloji devleri taraf\u0131ndan izlenmeyi sevmeyenler (%30)<\/li>\n<li>\u0130nsanlar\u0131n sosyal mecralar\u0131 b\u0131rakmas\u0131n\u0131 engelleyen temel sebep: arkada\u015flar\u0131 ve akrabalar\u0131 ile ileti\u015fim halinde kalmak istemeleri (%62)<\/li>\n<li>Kullan\u0131c\u0131lar genellikle dijital an\u0131lar\u0131n\u0131 kontrol edebilecekleri bir <a href=\"https:\/\/ffforget.kaspersky.com\/tr\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u00e7\u00f6z\u00fcme<\/a> s\u0131cak bak\u0131yor (%28) ancak \u00e7\u00f6z\u00fcm\u00fcn ne kadar kullan\u0131\u015fl\u0131 olaca\u011f\u0131n\u0131 g\u00f6rmek istiyorlar.<\/li>\n<li>Kullan\u0131c\u0131lara g\u00f6re b\u00f6yle bir \u00e7\u00f6z\u00fcm\u00fcn sahip olmas\u0131 gereken \u00fc\u00e7 \u00f6nemli \u00f6zellik var:<br>\n<strong>*<\/strong>\u00dc\u00e7\u00fcnc\u00fc parti yaz\u0131l\u0131mlar\u0131n\u0131n verilere olan eri\u015fimini k\u0131s\u0131tlamak \u2013 %50<br>\n<strong>*<\/strong>Saklanan verilerin g\u00fc\u00e7l\u00fc \u015fifrelemeye sahip olmas\u0131 \u2013 %46<br>\n*Saklanan bilgileri y\u00f6netebilmek i\u00e7in esnek \u00f6zel bir ara\u00e7<\/li>\n<\/ul>\n<p><strong>Yorumlama<\/strong><br>\n\u0130lk sorumuz \u201cHi\u00e7 sosyal a\u011flar\u0131 b\u0131rakmay\u0131 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc?\u201d sorusuna ezici bir \u00e7o\u011funluk (%78) b\u0131rakmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirtti. Hatta kat\u0131l\u0131mc\u0131lar\u0131n k\u00fc\u00e7\u00fck bir k\u0131sm\u0131 (Sadece %6\u2019s\u0131) daha ileri giderek sosyal a\u011flardan nefret etti\u011fini belirtti. %17\u2019si sosyal a\u011flar\u0131 b\u0131rakmay\u0131 hi\u00e7 d\u00fc\u015f\u00fcnmediklerini belirtti. Anketi yapt\u0131\u011f\u0131m\u0131z t\u00fcm \u00fclkelerden gelen sonu\u00e7lar son derece tutarl\u0131yd\u0131. Ankete kat\u0131lan \u00fclkeler ise \u015f\u00f6yle; Amerika, Kanada, \u0130ngiltere, Fransa, Almanya, \u0130talya, \u0130spanya, T\u00fcrkiye, Rusya, Brezilya, Meksika ve Japonya.<\/p>\n<p>Peki, kullan\u0131c\u0131lar sosyal medyay\u0131 neden b\u0131rakmak istiyor?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2685\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2016\/12\/06013607\/1-1.jpg\" alt=\"Figure 1. Reasons users have considered quitting social networks.\" width=\"915\" height=\"752\"><\/p>\n<p>B\u0131rakmak istemenin temel sebebi olan \u2018\u00e7ok zaman harcad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmek\u2019 kullan\u0131c\u0131lar aras\u0131nda gittik\u00e7e yayg\u0131nla\u015fan bir d\u00fc\u015f\u00fcnce. \u2018Teknoloji devlerinin haraketlerimi izlemesini istemiyorum\u2019\u00a0 cevab\u0131 ise %30 ile ikinci en pop\u00fcler cevap oldu. Tabi bu sonu\u00e7lar anket geneline g\u00f6re b\u00f6yle. T\u00fcm \u00fclkeler i\u00e7in en pop\u00fcler iki cevap bunlar de\u011fil. Almanya ve \u0130talya\u2019da ilk s\u0131rada \u2018bo\u015f zaman harcamak\u2019 yerine \u2018gizlilik kayg\u0131lar\u0131\u2019 yer al\u0131yor. \u0130spanya\u2019da ise teknoloji devlerinin hareketleri izlemesinden rahats\u0131z olanlar sosyal medyay\u0131 en \u00e7ok b\u0131rakmak isteyen grup. Daha detayl\u0131 bilgi i\u00e7in a\u015fa\u011f\u0131daki tabloya g\u00f6z atabilirsiniz.<\/p>\n<p>Anketi haz\u0131rlarken tahmin etti\u011fimiz gibi, en pop\u00fcler cevap \u2018arkada\u015flar\u0131mla ve ailemle ileti\u015fimde kalmak\u2019 b\u0131rakmamak i\u00e7in en b\u00fcy\u00fck sebep (%62).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2686\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2016\/12\/06013606\/2-1.jpg\" alt=\"2-1\" width=\"982\" height=\"703\"><\/p>\n<p>\u0130kinci en pop\u00fcler cevap (%21), dijital an\u0131lar\u0131n\u0131 payla\u015fmak istediklerini ve bunun i\u00e7in en do\u011fru yerin sosyal a\u011flar olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnmeleriydi. Cevap verenin %18\u2019i sosyal a\u011flar\u0131 di\u011fer internet servislerine h\u0131zl\u0131 giri\u015f yapmak i\u00e7in kullan\u0131yordu.<\/p>\n<p>Ayr\u0131ca kullan\u0131c\u0131lara online an\u0131lar\u0131n\u0131 (konu\u015fma ge\u00e7mi\u015fleri, videolar, foto\u011fraflar ve di\u011fer an\u0131lar) offline olarak ya da bulut sisteminde saklayabilecekleri bir servisi kullan\u0131p kullanmayacaklar\u0131n\u0131 sorduk. B\u00f6yle bir servis kullan\u0131c\u0131lara hesaplar\u0131nda bulunan i\u00e7erikleri kaybetmemesini sa\u011flayabilir. \u0130nternet sitelerindeki bak\u0131m, sitenin hacklenmesi, hesab\u0131n\u0131z\u0131n kapat\u0131lmas\u0131 gibi etmenler t\u00fcm dijital an\u0131lar\u0131n\u0131z\u0131 kaybetmenize sebep olabilir. Ya da hi\u00e7bir verinizin kaybolmayaca\u011f\u0131n\u0131 bilerek hesaplar\u0131n\u0131z\u0131 rahat\u00e7a kapatabilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2687\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2016\/12\/06013604\/3.jpg\" alt=\"3\" width=\"982\" height=\"735\"><\/p>\n<p>Genel olarak, kullan\u0131c\u0131lar\u0131n \u00e7o\u011fu (%28) \u201cNe kadar kullan\u0131\u015fl\u0131 olaca\u011f\u0131na ba\u011fl\u0131 olarak, kullanabilirdim\u201d se\u00e7ene\u011fini se\u00e7tiler. En \u00e7ok se\u00e7ilen ikinci se\u00e7enek \u201cverilerimi yedekleyebilmem i\u00e7in g\u00fczel bir fikir\u201d (%22) Brezilya, \u0130talya ve \u0130spanya\u2019da daha fazla se\u00e7ildi. \u201cDijital varl\u0131\u011f\u0131m\u0131 kendime saklar\u0131m\u201d en \u00e7ok se\u00e7ilen \u00fc\u00e7\u00fcnc\u00fc se\u00e7enecek (%19) oldu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2688\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2016\/12\/06013603\/4.jpg\" alt=\"4\" width=\"918\" height=\"854\"><\/p>\n<p>Kullan\u0131c\u0131lara b\u00f6yle bir sistemde olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fckleri \u00f6zellikleri sordu\u011fumuzda, %50\u2019si \u201c\u00dc\u00e7\u00fcnc\u00fc parti uygulamalar\u0131n eri\u015fimlerini yetkilerini k\u0131s\u0131tlayabilmek\u201d olduklar\u0131n\u0131 belirttiler. Tabi t\u00fcm \u00fclkelerde en pop\u00fcler cevap bu de\u011fildi. Brezilya en \u00e7ok saklanan verilerin \u015fifrelenmesini istedi ki bu se\u00e7enek genelde ikinci s\u0131rada (%46). Rusya\u2019da en pop\u00fcler se\u00e7enek \u201csaklanan verileri ayarlayabilmek i\u00e7in kullan\u0131\u015fl\u0131 bir ara\u00e7\u201d oldu, bu se\u00e7enek genel olarak %34 ile 3. S\u0131rada. Bekledi\u011fimizin aksine, kullan\u0131c\u0131lar\u0131n sadece %27\u2019si otomatik yedekleme se\u00e7ti.<\/p>\n<p><strong>Metodoloji<\/strong><br>\nBu anket Ekim\u2019den Kas\u0131m\u2019\u0131n ortas\u0131na kadar toplam yedi haftada yap\u0131lm\u0131\u015ft\u0131r. Anket i\u00e7eri\u011findeki sekiz sorumuz, dokuz dile \u00e7evrilmi\u015ftir. \u00c7evirildi\u011fi diller, \u0130ngilizce, \u0130spanyolca, Portekizce, Frans\u0131zca, \u0130talyanca, Almanca, Rus\u00e7a, Japonca ve T\u00fcrk\u00e7e olmu\u015ftur. Anket Poll Daddy ile haz\u0131rlanm\u0131\u015ft\u0131r. Anket linki Facebook ve Twitter \u00fczeriden reklam olarak Kuzey Amerika(EN(NA)), \u0130ngiltere (UK), \u0130spanya (ES), Meksika (MX), Brezilya (BR), Fransa (FR), \u0130talya (IT), Almanya (DE), Rusya (RU) ve Japonya (JP) \u00fclkelerine g\u00f6sterilmi\u015ftir. T\u00fcrkiye (TR) son anda dahil oldu\u011fu i\u00e7in reklam kampanyas\u0131nda yer alamam\u0131\u015ft\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2689\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2016\/12\/06013601\/5-1.jpg\" alt=\"5-1\" width=\"915\" height=\"752\"><\/p>\n<p>\u201cSosyal a\u011flardan ayr\u0131lman\u0131z\u0131 \u00f6nleyen \u015fey ne?\u201d ve \u201cBahsetti\u011fimiz servisin hangi \u00f6zellikleriyle ilgilenirdiniz?\u201d sorular\u0131na verilen cevaplar\u0131 ikinci ve d\u00f6rd\u00fcnc\u00fc tablolarda g\u00f6rebilirsiniz. Sorulara birden fazla cevap verilebiliyordu.<\/p>\n<p>Genel olarak, ankete cevap veren kullan\u0131c\u0131lar\u0131m\u0131z\u0131n ya\u015f da\u011f\u0131l\u0131m\u0131, <a href=\"http:\/\/sosyalmedya.co\/sosyal-aglar-yas-ortalamasi\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Facebook kullan\u0131c\u0131lar\u0131n\u0131n ya\u015f da\u011f\u0131l\u0131mlar\u0131<\/a>nda oldu\u011fu gibidir, bu da ald\u0131\u011f\u0131m\u0131z yan\u0131t miktar\u0131na bak\u0131ld\u0131\u011f\u0131nda Brezilya ve Rusya i\u00e7in do\u011fru temsil etti\u011fini g\u00f6stermektedir. \u0130talya, Almanya, Amerika ve Kanada gibi \u00fclkelerde ise cevaplay\u0131n ya\u015f oltalamas\u0131, bu \u00fclkelerdeki Facebook kullan\u0131c\u0131lar\u0131n\u0131n ya\u015f ortalamas\u0131ndan y\u00fcksektir.<\/p>\n<p>T\u00fcm b\u00f6lgelerde ankete kat\u0131lanlar\u0131n cinsiyet da\u011f\u0131l\u0131m\u0131 da %68 erkek, %29 kad\u0131n, %3 cevaps\u0131z oldu. Cinsiyetler aras\u0131ndaki en az fark Rusya\u2019da (%51 erkek, %47 kad\u0131n, %2 cevaps\u0131z), en fazla fark ise Brezilya\u2019da (%92 erkek, %7 kad\u0131n) oldu.<\/p>\n<p>Son olarak, sosyal medyay\u0131 b\u0131rakmay\u0131 isteme sebeplerine ve b\u0131rakmama sebeplerine cevap olarak \u201cdi\u011fer\u201d se\u00e7ene\u011fini se\u00e7en kullan\u0131c\u0131lar da g\u00f6z\u00fcm\u00fczden ka\u00e7mad\u0131. Bu bize b\u0131rak\u0131lan a\u00e7\u0131k kap\u0131y\u0131 da bizim i\u00e7in ba\u015fka bir ara\u015ft\u0131rma konusu. Beklemede kal\u0131n!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaspersky Lab olarak 12 \u00fclkeden 4,831 kullan\u0131c\u0131yla yapt\u0131\u011f\u0131m\u0131z anket sonu\u00e7lar\u0131na g\u00f6re, ankete kat\u0131lan kullan\u0131c\u0131lar\u0131n ezici bir \u00e7o\u011funlu\u011fu (%78) sosyal a\u011flar\u0131 terk etmek istediklerini \u2013 ama yine de burada kald\u0131klar\u0131n\u0131 ortaya \u00e7\u0131kartt\u0131.<\/p>\n","protected":false},"author":2279,"featured_media":2683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1351],"tags":[521,397,667,1083,500,463,832],"class_list":{"0":"post-2682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-threats","8":"tag-anket","9":"tag-antivirus","10":"tag-arastirma","11":"tag-ffforget","12":"tag-gizlilik","13":"tag-malicious-software","14":"tag-sosyal-ag"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/social-attachment-survey\/2682\/"},{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/social-attachment-survey\/5699\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/social-attachment-survey\/10447\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/social-attachment-survey\/7975\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/social-attachment-survey\/7959\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/social-attachment-survey\/9543\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/social-attachment-survey\/9340\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/social-attachment-survey\/13613\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/social-attachment-survey\/13450\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/social-attachment-survey\/6348\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/social-attachment-survey\/6756\/"},{"hreflang":"pl","url":"https:\/\/plblog.kaspersky.com\/social-attachment-survey\/5665\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/social-attachment-survey\/9224\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/social-attachment-survey\/13256\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/social-attachment-survey\/13613\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/social-attachment-survey\/13450\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/social-attachment-survey\/13450\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/ffforget\/","name":"FFForget"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/2279"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=2682"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/2682\/revisions"}],"predecessor-version":[{"id":7108,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/2682\/revisions\/7108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/2683"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}