{"id":3142,"date":"2017-04-25T07:26:08","date_gmt":"2017-04-25T11:26:08","guid":{"rendered":"https:\/\/www.kaspersky.com.tr\/blog\/?p=3142"},"modified":"2019-11-15T14:51:44","modified_gmt":"2019-11-15T11:51:44","slug":"burger-king-hacks-google-home","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/burger-king-hacks-google-home\/3142\/","title":{"rendered":"Burger King, Google Home&#8217;u kontrol ediyor"},"content":{"rendered":"<p>Nesnelerin \u0130nternetinin ve ba\u011fl\u0131 cihazlar\u0131n g\u00fcvensizlikleri hakk\u0131nda s\u0131k s\u0131k yaz\u0131yoruz. Bir\u00e7ok takip\u00e7imiz sesle kontrol edilen Google Home, Alexa gibi ak\u0131ll\u0131 cihazlar\u0131n nas\u0131l sorun olabilece\u011fini merak etti\u011fini belirttiler.<\/p>\n<p>Ancak elimizdeki bulgulara g\u00f6re, ki\u015filerin sesle kontrol edilen cihazlar\u0131 istedi\u011fi kullanmalar\u0131 i\u00e7in hacker olmas\u0131na gerek yok. A\u015fa\u011f\u0131daki reklamda akt\u00f6r\u00fcn kameraya yakla\u015f\u0131p o sihirli kelimeleri s\u00f6yledi\u011fini g\u00f6receksiniz, \u201cOK Google\u201d.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/U_O54le4__I?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<p>Zarars\u0131z g\u00f6r\u00fcn\u00fcyor de\u011fil mi? Belki de de\u011fildir. Hemen a\u015fa\u011f\u0131da bulunan videodaysa ayn\u0131 reklam\u0131 daha farkl\u0131 bir \u015fekilde izleyeceksiniz.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">RT <a href=\"https:\/\/twitter.com\/glowgow?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">@glowgow<\/a> Here's what happens when you watch Burger Kings Whopper ad around Google Home.  ingenious or invasive? <a href=\"https:\/\/t.co\/1Klaj9hPv4\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/1Klaj9hPv4<\/a><\/p>\n<p>\u2014 Jeff Esposito (@jeffespo) <a href=\"https:\/\/twitter.com\/jeffespo\/status\/852548620222177281?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">April 13, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Evet.. Cihaz s\u00f6ylenen komutu i\u015fledi. Peki ya reklamda \u201cAlexa, bana bir whopper sipari\u015f et\u201d denseydi?<\/p>\n<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde yay\u0131nlanan TechCrunch makalesi, gizlilik endi\u015fesi hakk\u0131nda \u015f\u00f6yle <a href=\"https:\/\/techcrunch.com\/2017\/04\/12\/no-thank-you\/\" target=\"_blank\" rel=\"noopener nofollow\">dedi<\/a>; \u201cEn iyi ihtimalle, oturma odan\u0131zda bulunan teknolojik cihazlardan s\u0131k\u0131lacaksan\u0131z. En k\u00f6t\u00fc ihtimalle ise, bu ak\u0131ll\u0131 asistanlar\u0131n bulunan kusurlar\u0131 gizlili\u011finiz hakk\u0131nda ba\u015f\u0131n\u0131z\u0131 a\u011fr\u0131tabilir.\u201d<\/p>\n<p>Reklamc\u0131lar g\u00fcncel olaylar\u0131 kullanmay\u0131 severler. Burger King de bunu bilerek yapt\u0131 zaten. Ancak bir \u015feylerin bu kadar kolay olmas\u0131, ge\u00e7en g\u00fcnlerde 6 ya\u015f\u0131ndaki bir \u00e7ocu\u011fun Alexa\u2019ya sesli komut vererek ailesinin haberi olmadan oyuncak bebekleri i\u00e7in ev ve kurabiye sipari\u015fini <a href=\"https:\/\/www.kaspersky.com\/blog\/voice-recognition-threats\/14134\/\" target=\"_blank\" rel=\"noopener nofollow\">hat\u0131rlatt\u0131<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The proverb \u2018Walls have ears\u2019 is not as metaphoric as it used to be. Discover the dangers of voice assistants -&gt;  <a href=\"https:\/\/t.co\/mdzuHnDFkq\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/mdzuHnDFkq<\/a> <a href=\"https:\/\/t.co\/CFfAbxx10v\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/CFfAbxx10v<\/a><\/p>\n<p>\u2014 Eugene Kaspersky (@e_kaspersky) <a href=\"https:\/\/twitter.com\/e_kaspersky\/status\/836912405888249856?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">March 1, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Google\u2019\u0131n, reklamc\u0131lar\u0131n ve ak\u0131ll\u0131 ev geli\u015ftiricilerin bu olaya nas\u0131l bakaca\u011f\u0131n\u0131 merak ediyorum. Ak\u0131ll\u0131 evlerinin say\u0131s\u0131n\u0131n artmas\u0131yla beraber bu olay\u0131n son olaca\u011f\u0131n\u0131 pek zannetmiyorum.<\/p>\n<p>O zamana kadar, 12 Nisan\u2019\u0131 bu b\u00fcy\u00fck fast food zincirinin bir akt\u00f6r\u00fc dolayl\u0131 olarak hackera d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc g\u00fcn olarak anabiliriz. Hatta baz\u0131 forumlarda hackerlar\u0131n \u201cbu ilk nas\u0131l bizim akl\u0131m\u0131za gelmez\u201d diye tart\u0131\u015flar\u0131n\u0131 hayal edebiliyorum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nesnelerin \u0130nternetinin ve ba\u011fl\u0131 cihazlar\u0131n g\u00fcvensizlikleri hakk\u0131nda s\u0131k s\u0131k yaz\u0131yoruz. Bir\u00e7ok takip\u00e7imiz sesle kontrol edilen Google Home, Alexa gibi ak\u0131ll\u0131 cihazlar\u0131n nas\u0131l sorun olabilece\u011fini merak etti\u011fini belirttiler.<\/p>\n","protected":false},"author":636,"featured_media":3143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1287],"tags":[1206,1207,629,882,1208,1209],"class_list":{"0":"post-3142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-burger-king","9":"tag-google-home","10":"tag-iot","11":"tag-ses-tanima","12":"tag-ses-tehditleri","13":"tag-whopper"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/burger-king-hacks-google-home\/3142\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/burger-king-hacks-google-home\/9085\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/burger-king-hacks-google-home\/10391\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/burger-king-hacks-google-home\/10127\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/burger-king-hacks-google-home\/14637\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/burger-king-hacks-google-home\/7267\/"},{"hreflang":"pl","url":"https:\/\/plblog.kaspersky.com\/burger-king-hacks-google-home\/6561\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/burger-king-hacks-google-home\/10050\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/burger-king-hacks-google-home\/15240\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/burger-king-hacks-google-home\/14637\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/burger-king-hacks-google-home\/14637\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/iot\/","name":"IoT"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/3142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/636"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=3142"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/3142\/revisions"}],"predecessor-version":[{"id":7066,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/3142\/revisions\/7066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/3143"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=3142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=3142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=3142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}