{"id":4674,"date":"2018-01-26T21:01:44","date_gmt":"2018-01-26T18:01:44","guid":{"rendered":"https:\/\/www.kaspersky.com.tr\/blog\/?p=4674"},"modified":"2018-09-18T15:31:57","modified_gmt":"2018-09-18T12:31:57","slug":"kl-2017-the-proof-of-the-pudding-is-in-the-preliminary-financial-results","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/kl-2017-the-proof-of-the-pudding-is-in-the-preliminary-financial-results\/4674\/","title":{"rendered":"KL-2017: Ba\u015far\u0131m\u0131z \u00f6n mali sonu\u00e7larla kan\u0131tland\u0131"},"content":{"rendered":"<p>Merhaba!<\/p>\n<p>Her zaman yapt\u0131\u011f\u0131m\u0131z\u0131n aksine, bu sene resmi mali tefti\u015f sonu\u00e7lar\u0131n\u0131 beklemek yerine, do\u011frudan \u00f6n sat\u0131\u015f sonu\u00e7lar\u0131n\u0131 yay\u0131nlamaya karar verdik.<\/p>\n<p>Y\u0131l i\u00e7inde yap\u0131lan i\u015fi belirlemede en \u00f6nemli de\u011fer, elbette gelir oranlar\u0131. 2017 y\u0131l\u0131 i\u00e7inde, \u00fcr\u00fcnlerimiz, teknolojilerimiz ve hizmetlerimiz 12 ayda toplam 698 milyon dolarl\u0131k bir sat\u0131\u015f de\u011feri yakalam\u0131\u015f (Uluslararas\u0131 Finansal Raporlama Standartlar\u0131na uygun olarak), bu da \u00f6nceki seneye g\u00f6re %8\u2019lik bir art\u0131\u015f demek.<\/p>\n<p>Bu hi\u00e7 de k\u00f6t\u00fc bir sonu\u00e7 de\u011fil. Hatta \u015firketin iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Dahas\u0131, ileride de b\u00fcy\u00fcmemizi ve geli\u015fmemizi temin edecek baz\u0131 gelece\u011fi <a href=\"https:\/\/www.kaspersky.com.tr\/blog\/what-is-secure-os\/4508\/\" target=\"_blank\" rel=\"noopener\">parlak teknolojilerimiz ve \u00e7\u00f6z\u00fcmlerimiz<\/a> bulunuyor.<\/p>\n<p>Ama benim i\u00e7in \u00f6n sonu\u00e7larda ortaya \u00e7\u0131kan en ilgin\u00e7 nokta \u015fu: \u015eirket tarihinde ilk defa, \u015firketlerin sat\u0131n ald\u0131\u011f\u0131 kurumsal \u00e7\u00f6z\u00fcm sat\u0131\u015flar\u0131, bireysel kullan\u0131c\u0131lar\u0131n ald\u0131\u011f\u0131 kutulu \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 ge\u00e7mi\u015f. <a href=\"https:\/\/www.kaspersky.com.tr\/enterprise-security\" target=\"_blank\" rel=\"noopener\">Kurumsal \u00e7\u00f6z\u00fcmler<\/a>, %30\u2019luk bir art\u0131\u015f g\u00f6stermi\u015f.<\/p>\n<p>Bizi mutlu eden ba\u015fka bir durumu daha belirtmek istiyorum: B\u00fcy\u00fck miktarda artan sat\u0131\u015f oranlar\u0131; geleneksel<a href=\"https:\/\/www.kaspersky.com.tr\/small-to-medium-business-security\" target=\"_blank\" rel=\"noopener\"> u\u00e7 nokta \u00fcr\u00fcnlerimiz<\/a> ile de\u011fil, <a href=\"https:\/\/www.kaspersky.com.tr\/enterprise-security\/anti-targeted-attacks\" target=\"_blank\" rel=\"noopener\">Anti Targeted Attack<\/a> \u00e7\u00f6z\u00fcmleri, <a href=\"https:\/\/www.kaspersky.com.tr\/enterprise-security\/industrial\" target=\"_blank\" rel=\"noopener\">Industrial Cybersecurity<\/a>, <a href=\"https:\/\/www.kaspersky.com.tr\/enterprise-security\/fraud-prevention\" target=\"_blank\" rel=\"noopener\">Fraud Prevention<\/a> ve <a href=\"https:\/\/www.kaspersky.com.tr\/enterprise-security\" target=\"_blank\" rel=\"noopener\">Hybrid Cloud Security<\/a> gibi yeni ortaya \u00e7\u0131kan ve gelece\u011fe y\u00f6nelik \u00e7\u00f6z\u00fcmlerimiz ile ger\u00e7ekle\u015ftirilmi\u015f. B\u00fct\u00fcn bunlar, toplamda %61 oran\u0131nda b\u00fcy\u00fcme g\u00f6stermi\u015f. Bunun yan\u0131nda, siber g\u00fcvenlik hizmet sat\u0131\u015flar\u0131m\u0131z\u0131n \u00f6nceden tahmin edilen b\u00fcy\u00fcme miktar\u0131 %41.<\/p>\n<p>Co\u011frafi olarak bahsetmek gerekirse, bir\u00e7ok b\u00f6lgede sat\u0131\u015flar y\u0131ll\u0131k olarak hedeflenen miktar\u0131n \u00fcst\u00fcne \u00e7\u0131km\u0131\u015f. \u00d6rne\u011fin Rusya\u2019da ve Ba\u011f\u0131ms\u0131z Devletler Toplulu\u011funda sat\u0131\u015flar 2016 rakamlar\u0131n\u0131 %34 oran\u0131nda a\u015ft\u0131. META b\u00f6lgesinde (Orta Do\u011fru, T\u00fcrkiye, Afrika) sat\u0131\u015flar %31 oran\u0131nda; Latin Amerika\u2019da %18 oran\u0131nda; ve Asya-Pasifik b\u00f6lgesinde %11 oran\u0131nda artt\u0131. Japonya %4 oran\u0131nda ortalama bir b\u00fcy\u00fcme g\u00f6sterirken, Avrupa %2\u2019lik bir d\u00fc\u015f\u00fc\u015fle beklentilerin biraz alt\u0131nda kald\u0131.<\/p>\n<p>\u0130yi y\u00f6nde geli\u015fme g\u00f6stermeyen tek b\u00f6lge, beklendi\u011fi \u00fczere sat\u0131\u015flarda %8\u2019lik d\u00fc\u015f\u00fc\u015f g\u00f6zlemlenen Kuzey Amerika. Hem bize kar\u015f\u0131 bir <a href=\"https:\/\/www.kaspersky.com.tr\/blog\/we-aggressively-protect-our-users-and-were-proud-of-it\/4218\/\" target=\"_blank\" rel=\"noopener\">karalama kampanyas\u0131<\/a>n\u0131n y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc hem de \u0130\u00e7i\u015fleri Bakanl\u0131\u011f\u0131n\u0131n <a href=\"https:\/\/www.kaspersky.com\/blog\/kaspersky-lab-open-letter\/20501\/\" target=\"_blank\" rel=\"noopener nofollow\">anayasaya ayk\u0131r\u0131 bir karar ald\u0131\u011f\u0131<\/a> jeopolitik f\u0131rt\u0131nan\u0131n merkez \u00fcss\u00fc olan b\u00f6lgede, bu durum hi\u00e7 de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Her hal\u00fckarda, siyasi bask\u0131ya ra\u011fmen bu pazarda \u00e7al\u0131\u015fmaya devam ediyoruz ve i\u015fimizi bu b\u00f6lgelerde daha da geli\u015ftirmeyi planl\u0131yoruz.<\/p>\n<p>Bu noktada bana d\u00fc\u015fen tek \u015fey; kullan\u0131c\u0131lar\u0131m\u0131za, ortaklar\u0131m\u0131za, siber g\u00fcvenlik uzmanlar\u0131m\u0131za ve bizi haber yapan \u00e7o\u011fu haberci ve blog yazar\u0131 da dahil olmak \u00fczere geri kalan herkese te\u015fekk\u00fcr etmek olacakt\u0131r. Bu zor zamanlarda i\u015flerini m\u00fckemmel \u015fekilde y\u00fcr\u00fctmeye devam ettikleri i\u00e7in, b\u00fct\u00fcn d\u00fcnyadaki Kaspersky Lab \u00e7al\u0131\u015fanlar\u0131 da kendileriyle ne kadar \u00f6v\u00fcnseler azd\u0131r. M\u00fc\u015fterilerimizin bize olan ba\u011fl\u0131l\u0131\u011f\u0131, i\u015fimizde g\u00f6sterdi\u011fimiz etkileyici b\u00fcy\u00fcme oran\u0131 ve ekiplerimizin asla d\u00fc\u015fmeyen morali, k\u00fcresel ba\u015far\u0131m\u0131z\u0131n apa\u00e7\u0131k kan\u0131tlar\u0131d\u0131r. Herkesin eline sa\u011fl\u0131k!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2018\/01\/26205324\/IMG_3910.jpg\" alt=\"\" width=\"1200\" height=\"900\" class=\"alignnone size-full wp-image-4678\"><\/p>\n<p>\u00d6n mali sonu\u00e7lara ili\u015fkin daha detayl\u0131 bilgiye <a href=\"https:\/\/www.kaspersky.com\/about\/press-releases\/2018_kaspersky-lab-revenues-grow-8-to-698-million-in-2017\" target=\"_blank\" rel=\"noopener nofollow\">buradan<\/a> ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her zaman yapt\u0131\u011f\u0131m\u0131z\u0131n aksine, bu sene resmi mali tefti\u015f sonu\u00e7lar\u0131n\u0131 beklemek yerine, do\u011frudan \u00f6n sat\u0131\u015f sonu\u00e7lar\u0131n\u0131 yay\u0131nlamaya karar verdik.<\/p>\n","protected":false},"author":13,"featured_media":4513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1194,1727],"tags":[1368,1519],"class_list":{"0":"post-4674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-smb","9":"tag-bt-sektoru","10":"tag-yerel-ofisler"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/kl-2017-the-proof-of-the-pudding-is-in-the-preliminary-financial-results\/4674\/"},{"hreflang":"ar","url":"https:\/\/me.kaspersky.com\/blog\/kl-2017-the-proof-of-the-pudding-is-in-the-preliminary-financial-results\/5594\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/kl-2017-the-proof-of-the-pudding-is-in-the-preliminary-financial-results\/15197\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/kl-2017-the-proof-of-the-pudding-is-in-the-preliminary-financial-results\/19321\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/bt-sektoru\/","name":"BT Sekt\u00f6r\u00fc"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=4674"}],"version-history":[{"count":3,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4674\/revisions"}],"predecessor-version":[{"id":4679,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4674\/revisions\/4679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/4513"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=4674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=4674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=4674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}