{"id":5064,"date":"2018-07-05T11:06:06","date_gmt":"2018-07-05T08:06:06","guid":{"rendered":"https:\/\/www.kaspersky.com.tr\/blog\/?p=5064"},"modified":"2020-05-13T19:27:59","modified_gmt":"2020-05-13T16:27:59","slug":"email-tracking-protection","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/email-tracking-protection\/5064\/","title":{"rendered":"E-posta izleyicileri: Nedir ve kendinizi nas\u0131l koruyabilirsiniz?"},"content":{"rendered":"<p>Posta kutunuzda bir kameran\u0131n hangi bro\u015f\u00fcrleri okuyup hangilerini do\u011frudan \u00e7\u00f6pe att\u0131\u011f\u0131n\u0131z\u0131 izledi\u011fini d\u00fc\u015f\u00fcn\u00fcn, hani \u015fu ger\u00e7ek posta kutunuzda. Bunu \u00f6nceden hi\u00e7 d\u00fc\u015f\u00fcnmemi\u015f olabilirsiniz fakat e-postalar, tam da bu \u00f6zelli\u011fi istenmeyen ve reklam postalar\u0131n\u0131n yarat\u0131c\u0131lar\u0131na m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n<p>Ortaya \u00e7\u0131kt\u0131\u011f\u0131 ilk g\u00fcnden bu yana, e-posta b\u00fcy\u00fck bir evrim ge\u00e7irdi: Basit metinden her t\u00fcrl\u00fc yaz\u0131 t\u00fcr\u00fc, stil ve g\u00f6m\u00fcl\u00fc resimleri i\u00e7eren g\u00f6z al\u0131c\u0131 mesajlara d\u00f6n\u00fc\u015ft\u00fc. Yetenekleri a\u00e7\u0131s\u0131ndan e-postalar art\u0131k web sayfalar\u0131na benziyor, yani g\u00f6ndericiler mesajlar\u0131na posta kutunuzda olan biteni takip eden \u00f6geler ekleyebiliyor.<\/p>\n<h2>E-posta izleyicileri nas\u0131l \u00e7al\u0131\u015f\u0131yor?<\/h2>\n<p>Princeton University\u2019den ara\u015ft\u0131rmac\u0131lar yakla\u015f\u0131k <a href=\"https:\/\/senglehardt.com\/papers\/pets18_email_tracking.pdf\" target=\"_blank\" rel=\"noopener nofollow\">1.000 reklam postas\u0131n\u0131 analiz etti<\/a>. Bunun sonucunda iletilerin %70\u2019inin reklam izleyicisi i\u00e7erdi\u011fini tespit ettiler, \u00fcstelik bu reklam izleyicileri yaln\u0131zca iletiyi ne zaman ve ka\u00e7 kez a\u00e7t\u0131\u011f\u0131n\u0131z\u0131 g\u00f6nderene iletmekle kalmay\u0131p sorgu dizesinde ki\u015fisel verileri (\u00f6rne\u011fin e-posta adresiniz) de aktaran gizli resimleri otomatik olarak indiriyor. Dahas\u0131, takip eden alan sorgusu, IP adresinizi a\u00e7\u0131\u011fa \u00e7\u0131kar\u0131yor, buradan da yakla\u015f\u0131k konumunuz belirlenebiliyor.<\/p>\n<p>Benzer teknolojiler reklam postas\u0131 yarat\u0131c\u0131lar\u0131n\u0131n iletilerini daha etkin bir \u015fekilde hedeflendirmesine izin veriyor. \u00d6rne\u011fin izleme, A\/B testi i\u00e7in son derece kullan\u0131\u015fl\u0131d\u0131r. Bu test, hangi ileti konusunun ve ileti t\u00fcr\u00fcn\u00fcn (mesela g\u00fclen suratl\u0131 veya de\u011fil) insanlar\u0131n daha fazla t\u0131klama olas\u0131l\u0131\u011f\u0131na sahip oldu\u011funun belirlenmesine yard\u0131mc\u0131 olur. Bu da yetmezmi\u015f gibi, reklam izleyicileri, posta konusuyla alakas\u0131 bile olmayan di\u011fer sitelerde sizi \u201ctan\u0131yabilmek\u201d i\u00e7in taray\u0131c\u0131 \u00e7erezleri saklayabilir.<\/p>\n<p>Bu \u015fekilde reklamc\u0131l\u0131k a\u011f\u0131 ilgi alanlar\u0131n\u0131z hakk\u0131nda daha \u00e7ok bilgi alarak bu bilgiyi reklamc\u0131lara satabilir. \u00d6rne\u011fin, spor ayakkab\u0131larda indirimle alakal\u0131 bir e-postay\u0131 a\u00e7t\u0131ysan\u0131z spor ayakkab\u0131s\u0131 reklamlar\u0131 internette pe\u015finizi b\u0131rakmayacakt\u0131r.<\/p>\n<h2>Kendinizi nas\u0131l koruyabilirsiniz?<\/h2>\n<p>Gmail web posta istemcisini kullan\u0131yorsan\u0131z \u015fans\u0131n\u0131z olduk\u00e7a d\u00fc\u015f\u00fck. Bu sa\u011flay\u0131c\u0131 (ve muhtemelen di\u011ferleri de) iletideki t\u00fcm resimleri size aktarmadan \u00f6nce kendi sunucular\u0131na indiriyor. Bu; reklam a\u011flar\u0131n\u0131n, Google\u2019a bu bilgi i\u00e7in \u00f6deme yapmad\u0131klar\u0131 s\u00fcrece, taray\u0131c\u0131n\u0131zda \u00e7erez saklayamayaca\u011f\u0131 veya iletiyi okuyup okumad\u0131\u011f\u0131n\u0131z\u0131 bilemeyece\u011fi anlam\u0131na gelir.<\/p>\n<p>Di\u011fer e-posta sa\u011flay\u0131c\u0131lar\u0131n\u0131n kullan\u0131c\u0131lar\u0131na da g\u00fczel haberler var: <a href=\"https:\/\/www.kaspersky.com.tr\/blog\/session-replay-scripts\/4483\/\" target=\"_blank\" rel=\"noopener\">Web izleyicilerini<\/a> engelleme ara\u00e7lar\u0131, e-posta izleyicileri i\u00e7inde gayet iyi \u00e7al\u0131\u015f\u0131yor ve VPN kullanarak da ger\u00e7ek IP adresinizi saklayabilirsiniz.<\/p>\n<p>\u0130\u015fte e-postan\u0131z arac\u0131l\u0131\u011f\u0131yla izlenmeye kar\u015f\u0131 korunman\u0131za yard\u0131mc\u0131 olacak birka\u00e7 ipucu:<\/p>\n<ul>\n<li>Posta istemcisinden g\u00f6r\u00fcnt\u00fclerin otomatik olarak indirilmesini devre d\u0131\u015f\u0131 b\u0131rak\u0131n ve sadece g\u00fcvenilir g\u00f6ndericilerden resimleri indirin.<\/li>\n<li>Resimsiz iletiler \u00e7ok s\u0131k\u0131c\u0131 gelirse izlemeyi engelleyecek bir ara\u00e7 kullan\u0131n, mesela <a href=\"http:\/\/kas.pr\/kdkistr\" target=\"_blank\" rel=\"noopener\">Kaspersky Internet Security<\/a>\u2018deki \u00d6zel Tarama.<\/li>\n<li><a href=\"https:\/\/kas.pr\/vpntr\" target=\"_blank\" rel=\"noopener\">Kaspersky Secure Connection<\/a> gibi bir VPN kullanmak da ger\u00e7ek IP adresinizi reklamc\u0131lardan saklaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<\/ul>\n<input type=\"hidden\" class=\"category_for_banner\" value=\"kis-trial-privacy\">\n","protected":false},"excerpt":{"rendered":"<p>Posta kutunuzda bir kameran\u0131n hangi bro\u015f\u00fcrleri okuyup hangilerini do\u011frudan \u00e7\u00f6pe att\u0131\u011f\u0131n\u0131z\u0131 izledi\u011fini d\u00fc\u015f\u00fcn\u00fcn, hani \u015fu ger\u00e7ek posta kutunuzda. Bunu \u00f6nceden hi\u00e7 d\u00fc\u015f\u00fcnmemi\u015f olabilirsiniz fakat e-postalar, tam da bu \u00f6zelli\u011fi istenmeyen ve reklam postalar\u0131n\u0131n yarat\u0131c\u0131lar\u0131na m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n","protected":false},"author":2468,"featured_media":5065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[994],"tags":[1002,500,1654,791,762],"class_list":{"0":"post-5064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-privacy","8":"tag-e-mail","9":"tag-gizlilik","10":"tag-izleyiciler","11":"tag-reklam","12":"tag-vpn"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/email-tracking-protection\/5064\/"},{"hreflang":"en-in","url":"https:\/\/www.kaspersky.co.in\/blog\/email-tracking-protection\/13551\/"},{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/email-tracking-protection\/11318\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/email-tracking-protection\/15618\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/email-tracking-protection\/13874\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/email-tracking-protection\/13085\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/email-tracking-protection\/16358\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/email-tracking-protection\/15859\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/email-tracking-protection\/20798\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/email-tracking-protection\/22891\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/email-tracking-protection\/10658\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/email-tracking-protection\/10960\/"},{"hreflang":"pl","url":"https:\/\/plblog.kaspersky.com\/email-tracking-protection\/9332\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/email-tracking-protection\/17079\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/email-tracking-protection\/20671\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/email-tracking-protection\/16712\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/email-tracking-protection\/20495\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/email-tracking-protection\/20486\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/izleyiciler\/","name":"\u0130zleyiciler"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/2468"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=5064"}],"version-history":[{"count":8,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5064\/revisions"}],"predecessor-version":[{"id":8278,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5064\/revisions\/8278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/5065"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=5064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=5064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=5064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}