\u015e\u00f6yle derler: \u201cHayat\u0131 s\u0131k s\u0131k \u00e7alkalay\u0131n ki ek\u015fimesin.\u201d<\/p>\n
Biz de KL\u2019de hi\u00e7bir \u015feyin ek\u015fimesine izin veremeyiz; hele ki i\u00e7inde bulundu\u011fumuz s\u00fcrekli ve h\u0131zla de\u011fi\u015fen bu end\u00fcstride. Yine de bazen durmak, kendine ba\u015fkas\u0131n\u0131n g\u00f6z\u00fcnden bakmak, k\u00f6\u015feyi d\u00f6n\u00fcnce kar\u015f\u0131na \u00e7\u0131kacaklar\u0131 d\u00fc\u015f\u00fcnmek ve buna g\u00f6re \u015firketin imaj\u0131nda baz\u0131 de\u011fi\u015fiklikler yapmak faydal\u0131 olabilir. \u0130\u015fte bu y\u00fczden bu \u015fiirsel giri\u015fle marka yenileme s\u00fcrecimizi resmen duyurmak ve bunu neden yapt\u0131\u011f\u0131m\u0131z\u0131 a\u00e7\u0131klamak istedim.<\/p>\n
90\u2019l\u0131 y\u0131llarda do\u011fduk<\/a>. 1997\u2019de bu \u015firketi kurdu\u011fumuzda yaln\u0131zca tek Art\u0131k 4.000\u2019den fazla ki\u015fiye istihdam sa\u011fl\u0131yoruz; d\u00fcnya \u00e7ap\u0131nda y\u00fcz milyonlarca ki\u015fiyi ve i\u015fletmeyi koruyoruz. \u0130lk \u00e7\u0131k\u0131\u015f noktam\u0131z olan antivir\u00fcs konseptinin kendisi bile art\u0131k ge\u00e7mi\u015fte kald\u0131<\/a>. D\u00fcnya sibere o kadar ba\u011f\u0131ml\u0131 hale geldi ki, modern ya\u015fam\u0131n bundan etkilenmeyen hi\u00e7bir alan\u0131 kalmad\u0131. Bizler de evdeki \u0130nternet kullan\u0131c\u0131lar\u0131ndan b\u00fcy\u00fck \u015firketlere, devletlere, end\u00fcstrilere ve altyap\u0131lara kadar herkesi ve her \u015feyi korumaya haz\u0131r\u0131z. \u00d6te yandan ba\u015flang\u0131\u00e7tan bu yana bir \u015fey ayn\u0131 kald\u0131: Hala piyasadaki en iyi<\/a> g\u00fcvenlik \u00e7\u00f6z\u00fcmlerini \u00fcretiyoruz.<\/p>\n Bunca \u015fey de\u011fi\u015firken d\u0131\u015far\u0131dan nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcm\u00fcz hakk\u0131nda d\u00fc\u015f\u00fcnmemizin, g\u00f6r\u00fcn\u00fc\u015f\u00fcm\u00fcz\u00fcn de bir \u00e7alkalamaya ihtiya\u00e7 duyup duymad\u0131\u011f\u0131na bakmam\u0131z\u0131n vakti gelmi\u015fti. Ne de olsa logomuz 1997\u2019de \u015firket hen\u00fcz ilk ad\u0131mlar\u0131n\u0131 atarken tasarlanm\u0131\u015ft\u0131. O logoda Yunan alfabesinin yan\u0131 s\u0131ra pek \u00e7ok ince ayr\u0131nt\u0131 kullanm\u0131\u015ft\u0131k, fakat aradan 22 sene ge\u00e7tikten sonra bunlar\u0131n pek \u00e7o\u011fu g\u00fcncelli\u011fini yitirdi.<\/p>\n Bu y\u00fczden perde arkas\u0131ndaki hummal\u0131 \u00e7al\u0131\u015fman\u0131n ard\u0131ndan bug\u00fcn logomuzu resmen g\u00fcncelliyoruz! Yeni logo, bizi tan\u0131mlayan de\u011ferleri (\u00f6rne\u011fin, en y\u00fcksek m\u00fchendislik standartlar\u0131n\u0131) temsil edecek \u015fekilde geometrik, keskin hatl\u0131 harflere yer veriyor. Dikkat \u00e7eken bir di\u011fer yenilik ise Lab kelimesini kald\u0131rm\u0131\u015f olmam\u0131z. Bu de\u011fi\u015fikli\u011fi y\u0131llard\u0131r yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorduk. D\u00fcnyada \u00e7o\u011funlukla yaln\u0131zca soyad\u0131mla an\u0131l\u0131yoruz; kolayl\u0131k, sadelik, k\u0131saltma ve ba\u015fka bir \u015feye ihtiya\u00e7 olmamas\u0131 gibi sebeplerle bu hep b\u00f6yle oldu. Art\u0131k yaln\u0131zca \u201cKaspersky\u201dyiz. Daha k\u0131sa, daha basit, daha net, daha pratik, daha kolay, daha ak\u0131lda kal\u0131c\u0131 (saymaya devam edebilirim\u2026).<\/p>\n Bununla birlikte, dikkatli bakarsan\u0131z yaln\u0131zca logomuzu de\u011fi\u015ftirmedi\u011fimizi g\u00f6receksiniz. B\u00fct\u00fcn \u015firket de\u011fi\u015fiyor.<\/p>\n Son y\u0131llarda i\u015f hayat\u0131na, \u00fcr\u00fcnlere, kendimize ve gelecek vizyonumuza yakla\u015f\u0131m\u0131m\u0131z de\u011fi\u015fti. Bunca y\u0131ld\u0131r t\u00fcrl\u00fc t\u00fcrl\u00fc siber su\u00e7la sava\u015farak d\u00fcnyay\u0131 kurtar\u0131yoruz, fakat az \u00f6nce dedi\u011fim gibi, b\u00fcy\u00fcd\u00fck\u00e7e biz de de\u011fi\u015fiyoruz (\u015fair olmal\u0131yd\u0131m). Art\u0131k yaln\u0131zca d\u00fcnyay\u0131 kurtarman\u0131n de\u011fil, daha korunakl\u0131, daha g\u00fcvenli bir d\u00fcnyay\u0131 s\u0131f\u0131rdan in\u015fa etmenin g\u00fcc\u00fcm\u00fcz dahilinde oldu\u011funu hissediyor, biliyoruz. Yak\u0131nda siber g\u00fcvenlik kavram\u0131n\u0131n tamamen ortadan kalkarak yerini siber ba\u011f\u0131\u015f\u0131kl\u0131k kavram\u0131na b\u0131rakaca\u011f\u0131na inan\u0131yorum.<\/p>\n Bilgi sistemleri g\u00fcvenli tasarlanmal\u0131 ve olu\u015fturulmal\u0131; (hi\u00e7bir zaman tam da g\u00fcvenli olmayan) g\u00fcvenlik \u00e7\u00f6z\u00fcmleri gibi eklentilere ihtiya\u00e7 duymamal\u0131. \u00dcst\u00fcnde \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z gelecek bu: Bilim kurgudan f\u0131rlam\u0131\u015f gibi duran \u00e7i\u00e7ekli, hayali bir gelecek de\u011fil; ya\u015fam\u0131n daha basit, daha rahat ve daha ilgi \u00e7ekici olaca\u011f\u0131, ger\u00e7ek, somut bir gelecek. Bu d\u00fcnya g\u00fcnden g\u00fcne, ad\u0131m ad\u0131m \u015fekilleniyor. Olu\u015fmas\u0131na yard\u0131mc\u0131 oldu\u011fumuz bu daha g\u00fcvenli d\u00fcnyada teknolojilerin s\u00fcrekli bir tehdit kayna\u011f\u0131 de\u011fil, bir s\u00fcr\u00fc yeni olas\u0131l\u0131\u011f\u0131n, f\u0131rsat\u0131n ve ke\u015ffin kayna\u011f\u0131 olaca\u011f\u0131ndan eminim.<\/p>\n \u0130\u015fte kar\u015f\u0131n\u0131zda yeni \u2026 K!?! (Ne? Art\u0131k o sevdi\u011fim KL k\u0131saltmas\u0131 yok mu? Ne yapal\u0131m, ilerleme her zaman biraz fedakarl\u0131k gerektiriyor!)<\/p>\n","protected":false},"excerpt":{"rendered":" Eugene Kaspersky, Kaspersky Lab’in neden yaln\u0131zca Kaspersky’ye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve bu de\u011fi\u015fimin ard\u0131nda yatan planlar\u0131 anlat\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":5996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1287],"tags":[72,28,352,1939],"class_list":{"0":"post-6004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-eugene-kaspersky","9":"tag-kaspersky","10":"tag-kaspersky-lab","11":"tag-marka-yenileme"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/kaspersky-rebranding\/6004\/"},{"hreflang":"en-in","url":"https:\/\/www.kaspersky.co.in\/blog\/kaspersky-rebranding\/15872\/"},{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/kaspersky-rebranding\/13399\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/kaspersky-rebranding\/17781\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/kaspersky-rebranding\/15925\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/kaspersky-rebranding\/14656\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/kaspersky-rebranding\/18566\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/kaspersky-rebranding\/17394\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/kaspersky-rebranding\/22821\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/kaspersky-rebranding\/27174\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/kaspersky-rebranding\/11802\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/kaspersky-rebranding\/11880\/"},{"hreflang":"pl","url":"https:\/\/plblog.kaspersky.com\/kaspersky-rebranding\/10814\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/kaspersky-rebranding\/19382\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/kaspersky-rebranding\/23381\/"},{"hreflang":"nl","url":"https:\/\/www.kaspersky.nl\/blog\/kaspersky-rebranding\/23964\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/kaspersky-rebranding\/18457\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/kaspersky-rebranding\/22706\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/kaspersky-rebranding\/22654\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/kaspersky\/","name":"kaspersky"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6004"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6004\/revisions"}],"predecessor-version":[{"id":6781,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6004\/revisions\/6781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/5996"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}ve basit<\/del> bir hedefimiz vard\u0131: D\u00fcnyan\u0131n en iyi antivir\u00fcs yaz\u0131l\u0131m\u0131n\u0131 yapmak. Duru\u015fumuz, imaj\u0131m\u0131z ya da marka felsefemiz hakk\u0131nda konu\u015fmad\u0131k. Fakat o, o zamand\u0131; \u015fimdi durum farkl\u0131. Aradan 22 sene ge\u00e7ti ve her \u015fey de\u011fi\u015fti.<\/p>\n