{"id":6290,"date":"2019-08-05T12:35:23","date_gmt":"2019-08-05T09:35:23","guid":{"rendered":"https:\/\/www.kaspersky.com.tr\/blog\/?p=6290"},"modified":"2020-05-13T19:24:22","modified_gmt":"2020-05-13T16:24:22","slug":"great-hack-review","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/great-hack-review\/6290\/","title":{"rendered":"The Great Hack"},"content":{"rendered":"<p>Bug\u00fcn, Netflix\u2019in yeni belgeseli <a href=\"https:\/\/www.netflix.com\/tr\/title\/80117542\" target=\"_blank\" rel=\"noopener nofollow\">The Great Hack<\/a>\u2018ten bahsedece\u011fim. Belgesel, hem Brexit\u2019le hem de 2016 y\u0131l\u0131ndaki ABD ba\u015fkanl\u0131k se\u00e7imleriyle ba\u011flant\u0131s\u0131 bulunan <a href=\"https:\/\/www.kaspersky.com\/blog\/transatlantic-cable-podcast-36\/22343\/\" target=\"_blank\" rel=\"noopener nofollow\">Cambridge Analytica skandal\u0131n\u0131<\/a> ele al\u0131yor. Evet, \u015fu belgesel.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/n0s4A9wJIY8?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<p>\u0130ncelemeye ba\u015flamadan \u00f6nce <strong>bu yaz\u0131n\u0131n belgesele dair spoiler i\u00e7erdi\u011fini<\/strong> belirtmek istiyorum. Hikayeyi \u00f6\u011frenmek istemiyorsan\u0131z l\u00fctfen okumay\u0131 b\u0131rak\u0131n. \u00d6te yandan, Cambridge Analytica\u2019y\u0131 ger\u00e7ekten ilk defa duyuyorsan\u0131z i\u00e7inde ya\u015fad\u0131\u011f\u0131n\u0131z ma\u011faray\u0131 g\u00f6rmek isterim do\u011frusu.<\/p>\n<p>Film, Burning Man festivalinden etkileyici bir g\u00f6r\u00fcnt\u00fcyle a\u00e7\u0131l\u0131yor. Brittany Keiser, mimari bir heykele \u201cCambridge Analytica\u201d yaz\u0131yor ve muhbirli\u011fi simgeleyen bir d\u00fcd\u00fck ba\u011fl\u0131yor. Bu sahneden itibaren belgesel \u015fu sorulara yan\u0131t ar\u0131yor: Kim bizi korkuyla besliyor? Neden?<\/p>\n<p>Bu dikkat \u00e7ekici a\u00e7\u0131l\u0131\u015f\u0131n ard\u0131ndan, Chris Wylie ve <a href=\"https:\/\/twitter.com\/profcarroll\" target=\"_blank\" rel=\"noopener nofollow\">David Caroll<\/a>\u2018\u0131n da aralar\u0131nda oldu\u011fu, filmde yer alan ki\u015filerle tan\u0131\u015f\u0131yoruz. Cambridge Analytica skandal\u0131n\u0131n ilk y\u00fcz\u00fc olan Wylie, muhbir. New York\u2019ta ya\u015fayan profes\u00f6r Caroll ise Cambridge Analytica\u2019n\u0131n kar\u015f\u0131s\u0131na dikilerek Cambridge Analytica\u2019dan verilerini <em>almaya<em> \u00e7al\u0131\u015fmas\u0131 sayesinde tan\u0131nan biri.<\/em><\/em><\/p>\n<p>Y\u00f6netmenler sahneyi hikayenin iki taraf\u0131n\u0131 g\u00f6stererek kuruyor. Wylie, Cambridge Analytica adl\u0131 siyasi ayg\u0131t\u0131 temsil ediyor. Caroll ise Cambridge Analytica gibi kendi verilerinden elde edilen kazanca dayal\u0131 a\u011flar ve \u015firketler taraf\u0131ndan s\u00f6m\u00fcr\u00fclen sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n sesi.<\/p>\n<p>Gizlilik ve sosyal a\u011flar, hem Kaspersky Daily\u2019de hem de <a href=\"https:\/\/www.kaspersky.com\/blog\/tag\/podcast\/\" target=\"_blank\" rel=\"noopener nofollow\"><em>Transatlantic Cable<\/em><\/a> adl\u0131 podcast\u2019imizde meslekta\u015flar\u0131mla s\u0131k s\u0131k de\u011findi\u011fimiz konular. A\u00e7\u0131k\u00e7a s\u00f6ylemek gerekirse biz insanlar sosyal medyada gere\u011finden fazla \u015fey payla\u015f\u0131yoruz. Ayr\u0131ca bir\u00e7o\u011fumuz Son Kullan\u0131c\u0131 Lisans S\u00f6zle\u015fmesini okumuyor. Noktalar\u0131 birle\u015ftirmek i\u00e7in siber dahi olmaya gerek yok: <em>Gere\u011finden fazla payla\u015f\u0131m yapt\u0131\u011f\u0131m\u0131z platformu kullanabilmenin kar\u015f\u0131l\u0131\u011f\u0131nda<\/em> gere\u011finden fazla payla\u015f\u0131m yap\u0131yoruz. Elbette bu \u201c\u00fccretsiz\u201d eri\u015fimin bedelini verilerimizle \u00f6d\u00fcyoruz. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan \u015firketler, reklamc\u0131lar ve siyasi kampanyalar da bu verileri kendi ama\u00e7lar\u0131 do\u011frultusunda kullanabiliyor.<\/p>\n<p>Peki bunun sizinle ne ilgisi var?<\/p>\n<p>Wylie ve Caroll\u2019\u0131n dedi\u011fi gibi, Cambridge Analytica sosyal medyada payla\u015ft\u0131\u011f\u0131n\u0131z verileri ele ge\u00e7irmekle kalm\u0131yor, Son Kullan\u0131c\u0131 Lisans S\u00f6zle\u015fmesi \u015fartlar\u0131na g\u00f6re kullan\u0131c\u0131n\u0131n sosyal grafi\u011findeki herkese a\u00e7\u0131k profillerden de veri toplayabiliyor. Bu, ince bir ayr\u0131m gibi g\u00f6r\u00fcnebilir, fakat \u015firket tam da bu sayede bu verileri kullanarak Amerikan se\u00e7meninin psikolojik profillerini \u00e7\u0131karabildi.<\/p>\n<p><em>Bu noktada devreye Brittany Kaiser giriyor.<\/em><\/p>\n<p>Daha \u00f6nce Barack Obama\u2019n\u0131n kampanyas\u0131nda staj yapan Kaiser, liberallerin yan\u0131nda edindi\u011fi sosyal medya deneyimini cumhuriyet\u00e7ilere ta\u015f\u0131d\u0131. \u00d6nce Ted Cruz\u2019un, ard\u0131ndan Donald Trump\u2019\u0131n se\u00e7im kampanyalar\u0131nda Cambridge Analytica ile birlikte \u00e7al\u0131\u015f\u0131rken ayn\u0131 se\u00e7imleri etkileme taktiklerini kulland\u0131.<\/p>\n<p>Plan, kullan\u0131c\u0131lar\u0131n sosyal grafiklerinden elde edilebilen verileri al\u0131p se\u00e7imde verecekleri oyu etkileyecek bi\u00e7imde t\u00fckettikleri bilgileri yeniden \u015fekillendirmek ve yeniden in\u015fa etmekti. Bu bilgiler her zaman do\u011fru ya da tarafs\u0131z de\u011fildi; fakat etkili bi\u00e7imde kullan\u0131ld\u0131lar.<\/p>\n<p>Bu durum Kaiser\u2019\u0131 olaylar\u0131n merkezinde bir karakter haline getirdi. Belgesel boyunca da ba\u015fta k\u00f6t\u00fc kad\u0131n, kahraman ve kafas\u0131 kar\u0131\u015f\u0131k ba\u015frol olmak \u00fczere birbirinden farkl\u0131 pek \u00e7ok rol\u00fc oynuyor. Yine de oynad\u0131\u011f\u0131 esas rol, Cambridge Analytica\u2019da yapt\u0131klar\u0131n\u0131n yan\u0131 s\u0131ra verdi\u011fi ifadenin ve yapt\u0131\u011f\u0131 muhbirli\u011fin sosyal medya \u00e7a\u011f\u0131nda se\u00e7imlere dair g\u00f6r\u00fc\u015flerimizi nas\u0131l \u015fekillendirdi\u011fi hakk\u0131nda kafa yormam\u0131z\u0131 sa\u011flamak oldu.<\/p>\n<p>Ge\u00e7ti\u011fimiz be\u015f y\u0131ld\u0131r ABD\u2019de veya Birle\u015fik Krall\u0131k\u2019ta ya\u015fad\u0131ysan\u0131z bu hikayeyi ve t\u00fcm bunlar\u0131n hem Brexit\u2019i hem Donald Trump\u2019\u0131n se\u00e7ilmesini nas\u0131l etkiledi\u011fini defalarca dinlemi\u015fsinizdir. Bununla birikte belgesel ba\u015fka \u00fclkelerde de benzer \u015feyler oldu\u011funu g\u00f6steriyor. Cambridge Analytica ve ba\u011fl\u0131 oldu\u011fu ana \u015firket, halihaz\u0131rda hem askeri hem sosyopolitik kampanyalarda deneyim sahibi.<\/p>\n<p>Ana karakterlerden bir di\u011feri olan <a href=\"https:\/\/twitter.com\/carolecadwalla\" target=\"_blank\" rel=\"noopener nofollow\">Carole Cadwalladr<\/a>, hikayenin medya taraf\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. <em>Guardian<\/em> ve <em>Observer<\/em> gazetecileri arac\u0131l\u0131\u011f\u0131yla, hikayenin nas\u0131l haberle\u015ftirildi\u011fi ve bu s\u0131rada medyan\u0131n ya\u015fad\u0131\u011f\u0131 zorluklar hakk\u0131nda daha fazla bilgi ediniyoruz.<\/p>\n<p>Cadwalladr\u2019\u0131n rol\u00fc ayn\u0131 zamanda sahte haberlerin ve sosyal medyay\u0131 silah olarak kullanan di\u011fer taktiklerin kullan\u0131m\u0131yla m\u00fccadelede yetersiz kalan se\u00e7im kanunlar\u0131na i\u015faret ederek daha geni\u015f bir kitleye hitap ediyor. Cadwalladr, bug\u00fcnlerde bir\u00e7ok ki\u015finin dilinin ucundaki soruyu soruyor: G\u00fcn\u00fcm\u00fczde adil bir se\u00e7im yapmak m\u00fcmk\u00fcn m\u00fc?<\/p>\n<p>Bu hem \u00e7ok \u00f6nemli hem de burada cevaplayamayaca\u011f\u0131m bir soru.<\/p>\n<h3>Peki siz belgeseli nas\u0131l buldunuz?<\/h3>\n<p>Anla\u015f\u0131l\u0131r bi\u00e7imde i\u00e7 i\u00e7e ge\u00e7en hikayeleriyle k\u00fc\u00e7\u00fck say\u0131labilecek bir oyuncunun \u00e7ok daha b\u00fcy\u00fck bir resmin odak noktas\u0131 haline gelmesini anlatan bu h\u0131zl\u0131 tempolu yap\u0131m, bana belgeselden \u00e7ok, psikolojik bir filmi and\u0131rd\u0131. Netflix\u2019teki ekibi bu a\u00e7\u0131dan tebrik etmek laz\u0131m.<\/p>\n<p>Daha geni\u015f anlamda d\u00fc\u015f\u00fcn\u00fcrsek, sosyal medyay\u0131 her g\u00fcn kullananlar (yani hepimiz) i\u00e7in sert bir uyar\u0131 i\u015flevi g\u00f6ren film, verilerinizin size kar\u015f\u0131 kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131n\u0131, kullan\u0131l\u0131yorsa ne \u015fekilde kullan\u0131ld\u0131\u011f\u0131n\u0131 merak etmenize sebep oluyor. Daha da ciddiye almak gerekirse, bize manip\u00fcle edilip edilemeyece\u011fimizi d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor. Ben daha ku\u015fkucu tarafta yer ald\u0131\u011f\u0131m i\u00e7in manip\u00fcle edilebilece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. Dolay\u0131s\u0131yla filmi izleyerek ailenizin daha gen\u00e7 \u00fcyeleriyle ve sosyal a\u011flarda \u00e7ok fazla ya da \u00e7ok siyasi payla\u015f\u0131m yapanlarla payla\u015fman\u0131z\u0131 \u00f6neriyorum.<\/p>\n<p>K\u0131sacas\u0131, bu platformlar\u0131 \u201c\u00fccretsiz\u201d olarak kullanma kar\u015f\u0131l\u0131\u011f\u0131nda gizlili\u011fimizi ve verilerimizi veriyoruz. Elbette bedavaya yemek olmaz, ama kimse yeme\u011fin yan\u0131nda bir de psikolojik sava\u015f olaca\u011f\u0131n\u0131 beklemiyordu.<\/p>\n<p>Film h\u0131zl\u0131 ilerliyor ve ilginizi canl\u0131 tutuyor. Bunun yan\u0131nda ki\u015fisel olarak bu a\u011flar\u0131 neden kulland\u0131\u011f\u0131m\u0131z\u0131 tekrar en ba\u015ftan sorgulamam\u0131 da sa\u011flad\u0131. Bana se\u00e7imlerin, demokrasinin ve toplumsal uyu\u015fmazl\u0131\u011f\u0131n gelece\u011fini d\u00fc\u015f\u00fcnd\u00fcrd\u00fc. Bu sefer k\u00f6t\u00fc adamlar, her zamanki korkun\u00e7 Ruslar de\u011fil, klavyelerinin arkas\u0131nda oturan Bat\u0131l\u0131 bilgisayar merakl\u0131lar\u0131yd\u0131. Hollywood senaryolar\u0131n\u0131 ters k\u00f6\u015feye yat\u0131ranlara bak\u0131n! Filmlerin klasik k\u00f6t\u00fcleri art\u0131k zorbalar de\u011fil, bilgisayar inekleri. \u00dcstelik bu bir Hollywood senaryosu da de\u011fil, ger\u00e7ek hayat.<\/p>\n<p>Yeni bir d\u00fcnyan\u0131n k\u0131y\u0131s\u0131nday\u0131z ve bu durum bizi filmlerden \u00e7\u0131kar\u0131p internete ba\u011fl\u0131 d\u00fcnyam\u0131zda ya\u015fanan ger\u00e7ek hayata geri getiriyor. Veri, \u00e7ok de\u011ferli bir para birimi. \u0130nsanlar olarak bunun fark\u0131na var\u0131p verilerimizin kaderini koruman\u0131n bir yolunu bulabilecek miyiz? \u0130zlerken heyecandan yerimde duram\u0131yorum. \u015eimdilik yaln\u0131zca seyretmeye ve herkesin gizlili\u011fini korumak i\u00e7in elimden gelenin en iyisini yapmaya devam edece\u011fim.<\/p>\n<div id=\"attachment_6292\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6292\" class=\"wp-image-6292 size-full\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2019\/08\/02140046\/great-hack-review-midori-rating.png\" alt=\"\" width=\"1000\" height=\"153\"><p id=\"caption-attachment-6292\" class=\"wp-caption-text\">Midori puan\u0131: The Great Hack 5 \u00fczerinden 4<\/p><\/div>\n<h2>Siz ne yapabilirsiniz?<\/h2>\n<p>Belgeseli izleyenler <em>kendi<\/em> ki\u015fisel verilerinin m\u00fclkiyetini ve gizlili\u011fini koruma m\u00fccadelesinde kendilerini biraz \u00e7aresiz hissedebilir. \u201cPeki ben verilerimi korumak i\u00e7in ne yapabilirim?\u201d Ba\u015flang\u0131\u00e7 i\u00e7in \u201c<a href=\"https:\/\/www.kaspersky.com.tr\/blog\/privacy-ten-tips-2018\/5121\/\" target=\"_blank\" rel=\"noopener\">\u0130nternette gizlili\u011finizi art\u0131rmak i\u00e7in 10 ipucu<\/a>\u201d ba\u015fl\u0131kl\u0131 makalemizi \u00f6neriyorum. Sosyal a\u011flara gelince, neler payla\u015ft\u0131\u011f\u0131n\u0131z\u0131 ve hangi a\u011flar\u0131 kulland\u0131\u011f\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin. \u00dcye oldu\u011funuz a\u011flar i\u00e7inde kullanmad\u0131klar\u0131n\u0131z varsa hesab\u0131n\u0131z\u0131 silme fikrini de\u011ferlendirin. Bir sosyal a\u011f\u0131 silerken verilerinizi nas\u0131l saklayabilece\u011finizi <a href=\"https:\/\/www.kaspersky.com.tr\/blog\/tag\/silme\/\" target=\"_blank\" rel=\"noopener\">anlatan makalelerin listesini burada bulabilirsiniz<\/a>.<\/p>\n<input type=\"hidden\" class=\"category_for_banner\" value=\"kis-trial-privacy\">\n","protected":false},"excerpt":{"rendered":"<p>Cambridge Analytica&#8217;ya ve daha genel anlamda sosyal medya \u00e7a\u011f\u0131nda ya\u015fama y\u00f6nelik bir bak\u0131\u015f sunan Netflix belgeseli The Great Hack hakk\u0131nda bir inceleme.<\/p>\n","protected":false},"author":636,"featured_media":6291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[994],"tags":[1973,20,500,1131,716],"class_list":{"0":"post-6290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-privacy","8":"tag-cambridge-analytica","9":"tag-facebook","10":"tag-gizlilik","11":"tag-kullanici-verileri","12":"tag-sosyal-medya"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/great-hack-review\/6290\/"},{"hreflang":"en-in","url":"https:\/\/www.kaspersky.co.in\/blog\/great-hack-review\/16295\/"},{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/great-hack-review\/13800\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/great-hack-review\/18303\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/great-hack-review\/16378\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/great-hack-review\/15080\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/great-hack-review\/19026\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/great-hack-review\/17727\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/great-hack-review\/27794\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/great-hack-review\/12133\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/great-hack-review\/12155\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/great-hack-review\/19856\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/great-hack-review\/23831\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/great-hack-review\/23107\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/great-hack-review\/23047\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/facebook\/","name":"Facebook"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/636"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6290"}],"version-history":[{"count":5,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6290\/revisions"}],"predecessor-version":[{"id":8272,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6290\/revisions\/8272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/6291"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}