{"id":9603,"date":"2021-05-04T13:12:33","date_gmt":"2021-05-04T10:12:33","guid":{"rendered":"https:\/\/www.kaspersky.com.tr\/blog\/?p=9603"},"modified":"2021-05-04T13:12:33","modified_gmt":"2021-05-04T10:12:33","slug":"apptracking-transparency-in-ios-ipados-tvos-14-5","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.tr\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/9603\/","title":{"rendered":"Apple cihazlardaki Uygulama Takibinde \u015eeffafl\u0131k"},"content":{"rendered":"<p>Farz edelim ki iPhone veya iPad\u2019inizden uzaktayken son \u00e7\u0131kan &lt;em&gt;Candy Ninja: Battle Royale&lt;\/em&gt; uygulamas\u0131n\u0131 indirdiniz. Uygulamay\u0131 a\u00e7t\u0131\u011f\u0131n\u0131zda g\u00f6rece\u011finiz ilk \u015fey bir izin istemidir: \u201cCandy Ninja<em>\u201c<\/em>, di\u011fer \u015firketlerin uygulamalar\u0131ndaki ve web sitelerindeki eylemlerinizi takip etsin mi?\u201d Bu tam olarak ne anlama geliyor? Buradaki risk nedir? Faydalar\u0131 nelerdir? Peki neden arkada\u015f\u0131n\u0131z iPhone\u2019unda b\u00f6yle bir bildirim almad\u0131?<\/p>\n<h2>Uygulama Takibinde \u015eeffafl\u0131k (App Tracking Transparency) nedir?<\/h2>\n<p>Apple, her zaman kullan\u0131c\u0131 ve veri gizlili\u011fine ne kadar \u00f6nem verdi\u011finden <a href=\"https:\/\/www.vox.com\/2016\/2\/21\/11588068\/heres-what-steve-jobs-had-to-say-about-apple-and-privacy-in-2010\" target=\"_blank\" rel=\"noopener nofollow\">bahsediyor<\/a>. Bu yakla\u015f\u0131m dahilinde, Ocak 2021\u2019de iOS, iPadOS ve tvOS geli\u015ftiricileri, bu i\u015fletim sistemlerinin 14.5 ve sonraki s\u00fcr\u00fcmlerindeki <a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\" target=\"_blank\" rel=\"noopener nofollow\">Uygulama Takibinde \u015eeffafl\u0131k<\/a> uygulamas\u0131n\u0131 destekleyecekleri taahh\u00fcd\u00fcnde bulundular.<\/p>\n<p>Kullan\u0131c\u0131lar i\u00e7in bu, Apple\u2019\u0131n <em>sistem reklam tan\u0131t\u0131c\u0131s\u0131<\/em> (Identifiers for Advertisers \u2013 IDFA) olarak adland\u0131rd\u0131\u011f\u0131, reklam amac\u0131yla <a href=\"https:\/\/www.kaspersky.com.tr\/blog\/android-device-identifiers\/7491\/\" target=\"_blank\" rel=\"noopener\">ayg\u0131t\u0131n\u0131z\u0131 tan\u0131mlayan bilgileri<\/a> kullanan herhangi bir uygulaman\u0131n, bunu neden yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131k bir \u015fekilde belirtmesi ve kullan\u0131c\u0131n\u0131n iznini a\u00e7\u0131k\u00e7a istemesi gerekti\u011fi anlam\u0131na geliyor. Bu izin iste\u011fi \u015f\u00f6yle bir \u015feydir:<\/p>\n<div id=\"attachment_9605\" style=\"width: 1004px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9605\" class=\"wp-image-9605 size-large\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/91\/2021\/05\/04125239\/apptracking-transparency-in-ios-ipados-tvos-14-5-screenshot-TR-994x1024.png\" alt=\"\" width=\"994\" height=\"1024\"><p id=\"caption-attachment-9605\" class=\"wp-caption-text\">iOS 14.5\u2019teki takip iste\u011fi: \u201cUygulama, di\u011fer \u015firketlerin uygulamalar\u0131ndaki ve web sitelerindeki eylemlerinizi takip etsin mi?\u201d<\/p><\/div>\n<p>\u00a0<\/p>\n<p>Apple\u2019a g\u00f6re bu talep, uygulama geli\u015ftiricileri ile ayg\u0131t sahipleri aras\u0131ndaki ili\u015fkiyi netle\u015ftirmelidir. E\u011fer sanal bir el feneri uygulamas\u0131 veya sosyal a\u011f istemcisi, eylemleriniz hakk\u0131nda bilgi topluyor, bunlar\u0131 reklamverenlere aktar\u0131yor ve bu bilgilerin sizinle ili\u015fkilendirilmesine izin veriyorsa, bu konuda bilgilendirilmi\u015f olman\u0131z yetmez; ayn\u0131 zamanda buna izin vermeme se\u00e7ene\u011fine de sahip olmal\u0131s\u0131n\u0131z.<\/p>\n<p>Bunu devre d\u0131\u015f\u0131 b\u0131rakmak, uygulama performans\u0131n\u0131 etkilemez, bu nedenle takip isteklerine izin vermemenin herhangi bir olumsuz etkisi bulunmaz. \u00d6te yandan, eylem takibi devre d\u0131\u015f\u0131 b\u0131rak\u0131lsa bile reklam g\u00f6rmeye devam edersiniz; sadece sizin i\u00e7in \u00f6zelle\u015ftirilmemi\u015f reklamlar g\u00f6sterilir.<\/p>\n<h2>iOS, iPadOS ve tvOS\u2019de uygulamalar\u0131n takip izinlerine yan\u0131t verme<\/h2>\n<p><a href=\"https:\/\/www.kaspersky.com\/blog\/internet-ads-101\/12904\/\" target=\"_blank\" rel=\"noopener nofollow\">Reklam platformlar\u0131<\/a>n\u0131n sizi iOS, iPadOS veya tvOS uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla takip etmesini \u00f6nlemek i\u00e7in, istemi her g\u00f6rd\u00fc\u011f\u00fcn\u00fczde <em>Uygulama Beni Takip Etmesin\u00a0<\/em> se\u00e7ene\u011fini se\u00e7in.<\/p>\n<p>E\u011fer bir nedenle ki\u015fiselle\u015ftirilmi\u015f reklamlar g\u00f6rmek veya bu yolla geli\u015ftiricilere destek olmak istiyorsan\u0131z \u201c\u0130zin ver\u201di se\u00e7in.<\/p>\n<h2>Uygulama takip isteklerinden tamamen kurtulma<\/h2>\n<p>Takip istekleri ile rahats\u0131z edilmek istemiyorsan\u0131z, bunlar\u0131 tamamen kapatabilirsiniz. Bu durumda, takip izni isteyen her uygulama i\u00e7in tek seferde izin verme se\u00e7ene\u011fi se\u00e7ilmi\u015f gibi i\u015flem g\u00f6r\u00fcr. Yapmas\u0131 olduk\u00e7a kolay:<\/p>\n<ul>\n<li><em>Ayarlar<\/em>\u2018a gidin;<\/li>\n<li>A\u015fa\u011f\u0131 kayd\u0131rarak <em>Gizlilik<\/em> b\u00f6l\u00fcm\u00fcne gidin.<\/li>\n<li><em>Takip<\/em>\u2018i a\u00e7\u0131n;<\/li>\n<li>\u201cUygulamalar\u0131n Takip \u0130zni \u0130stemesine \u0130zin Verin\u201d se\u00e7ene\u011fini devre d\u0131\u015f\u0131 b\u0131rak\u0131n.<\/li>\n<\/ul>\n<h2>Apple ayg\u0131tlar\u0131mda neden takip istekleri g\u00f6rm\u00fcyorum?<\/h2>\n<p>IDFA daha \u00f6nceden, hala iOS\u2019un gizlilik ayarlar\u0131nda yer alan Apple\u2019\u0131n <em>Sundu\u011fu Reklamlar &gt; Ki\u015fiselle\u015ftirilmi\u015f Reklamlar<\/em> alt\u0131nda kontrol ediliyordu. E\u011fer bir \u015fekilde Ki\u015fiselle\u015ftirilmi\u015f Reklamlar\u2019\u0131 kapatt\u0131ysan\u0131z, <em>\u201cUygulamalar\u0131n Takip \u0130zni \u0130stemesine \u0130zin Verin\u201d<\/em> se\u00e7ene\u011fi de varsay\u0131lan olarak devre d\u0131\u015f\u0131 b\u0131rak\u0131lm\u0131\u015ft\u0131r. Takip istekleri g\u00f6rm\u00fcyorsan\u0131z, muhtemelen nedeni budur.<\/p>\n<h2>Apple ile hedef odakl\u0131 reklamlar kar\u015f\u0131 kar\u015f\u0131ya<\/h2>\n<p>Kullan\u0131c\u0131lar\u0131n takip isteklerini reddetmesinden duyduklar\u0131 endi\u015fe nedeniyle reklamverenlerin geceleri g\u00f6z\u00fcne uyku girmiyor. Snapchat ekibi gibi baz\u0131 geli\u015ftiriciler halihaz\u0131rda, Uygulama Takibinde \u015eeffafl\u0131k uygulamas\u0131n\u0131 a\u015facak, teorik olarak ayg\u0131tlar\u0131n ve ayg\u0131t sahiplerinin profillerini olu\u015fturmaya devam etmelerini sa\u011flayacak y\u00f6ntemler <a href=\"https:\/\/9to5mac.com\/2021\/04\/02\/workaround-to-app-tracking-transparency\/\" target=\"_blank\" rel=\"noopener nofollow\">\u00fczerinde \u00e7al\u0131\u015f\u0131yorlar<\/a>.<\/p>\n<p>Bu de\u011fi\u015fiklikler, di\u011fer her \u015feyin yan\u0131nda, ki\u015fisel bilgilerini kiminle payla\u015f\u0131p payla\u015fmayaca\u011f\u0131n\u0131 se\u00e7ebilen kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan olduk\u00e7a iyidir. T\u00fcketiciler i\u00e7in bir ba\u015fka olumlu durum ise; verilerin korunmas\u0131 konusunda ne kadar \u00e7ok platform endi\u015felenirse, <a href=\"https:\/\/encyclopedia.kaspersky.com\/glossary\/fingerprint\/\" target=\"_blank\" rel=\"noopener\">dijital parmak izlerimizin<\/a> yanl\u0131\u015f ellere d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 da o kadar azal\u0131r (burada kelime oyunu yapm\u0131yoruz).<\/p>\n<p>Merakl\u0131 uygulamalar\u0131 sevmeyen Apple kullan\u0131c\u0131lar\u0131 d\u0131\u015f\u0131ndaki kullan\u0131c\u0131lar i\u00e7in <a href=\"https:\/\/www.kaspersky.com.tr\/blog\/tag\/gizlilik\/\" target=\"_blank\" rel=\"noopener\">\u00e7evrimi\u00e7i gizlili\u011finizi koruman\u0131z konusunda daha fazla se\u00e7enek sunuyoruz<\/a>.<\/p>\n<p><strong><input type=\"hidden\" class=\"category_for_banner\" value=\"kis-trial-privacy\"><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iOS, iPadOS ve tvOS 14.5&#8217;te uygulamalar\u0131n takip isteklerine nas\u0131l yan\u0131t verilir \u2014 veya uygulamalar\u0131n sizi takip etmesi nas\u0131l tamamen devre d\u0131\u015f\u0131 b\u0131rak\u0131r.<\/p>\n","protected":false},"author":2463,"featured_media":9604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[994,1284],"tags":[14,500,750,519,769,791,919],"class_list":{"0":"post-9603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-privacy","8":"category-tips","9":"tag-apple","10":"tag-gizlilik","11":"tag-ios","12":"tag-ipuclari-2","13":"tag-mobil-uygulamalar","14":"tag-reklam","15":"tag-takip"},"hreflang":[{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/9603\/"},{"hreflang":"en-in","url":"https:\/\/www.kaspersky.co.in\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/22801\/"},{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/18284\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/24688\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/22679\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/21810\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/25235\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/24586\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/30607\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/39690\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/16872\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/17428\/"},{"hreflang":"pl","url":"https:\/\/plblog.kaspersky.com\/apptracking-transparency-in-ios-ipados-tvos-14-5\/14795\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/26694\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/apptracking-transparency-in-ios-ipados-tvos-14-5\/30640\/"},{"hreflang":"nl","url":"https:\/\/www.kaspersky.nl\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/27002\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/apptracking-transparency-in-ios-ipados-tvos-14-5\/23840\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/29177\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/apptracking-transparency-in-ios-ipados-tvos-14-5\/28974\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.tr\/blog\/tag\/ios\/","name":"iOS"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/users\/2463"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=9603"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9603\/revisions"}],"predecessor-version":[{"id":9607,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9603\/revisions\/9607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media\/9604"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=9603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=9603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=9603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}